Dog poop + Coupons = POOPONS. The best way to have a clean and happy neighborhood.
Advertising School: Miami Ad School, Brooklyn USA
Art Director: Ricky Anolik
Copywriter: Ángela Pacheco
Published: September 2011
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18 Comments
wow, now there's an app that nobody's thought of before....
http://www.brandslamblog.com
reminds me of:
http://vimeo.com/15037577
what a shitty idea...and by shitty i mean good
nice work
Good work :)
A pretty convincing way to make neighborhoods a little less poopy! Clever and nice!
have a nice day
Very nice idea, but who will put the money into this idea? the bagel dude? with the economy as it is right now i think he would prefer to step in dog poo from time to time
Nice Idea, but I'm quite puzzled.. do we need a profit to be civil?
I never comment on this site but I'm starting to get sick of those miami ad school fantasy world case videos
Basically, this is saying that I can pick up 5000 bags, fill them with hot water (or pee in them for all i care) and get all the discounts i want? besides, it saddens me to think that all the ideas have to have a "get something in return" feature to change people's behavior. Don't get me wrong, the thought is nice, but we live on planet earth not in utopia, and i think miami ad school students need to learn that from day 1.
Nicely executed video though.
I disagree...when you're a student, the most important thing to demonstrate is that you can think creatively. The real world will come soon enough, and if you can think, you'll do well. That said, smart stuff.
Totally agree with you CrackerJackWorks. Its a great student piece.
nicely done
I agree with Logic. This is totally phantasmagorical and as such impractical. This is the issue I have with a lot of the campaigns that come out of that school. Advertising is not just an exercise in creativity. Their case study videos though are always nicely done.
Best coupon EVER!!!
I think corporal punishments would work better for those who don't clean after their dog.
Giving rewards to people that are irresponsible doesn't solve the problem.
btw, poopon bags might get abused for free stuff.
This seems more like a project from Marketing 101 than ad/design school, and I think it fails because it is a weak incentivization program that has too many loopholes. Try again.
Points earned for good intentions only.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
good idea and clean way to get the message across. if only was sure that people wouldn't cheat!
rather clever as student work, but multiple issues and problems as stated above.
So human civilization has boiled down to .."I rather own a dog since I don't have a child (for reasons XYZ), yet I 'll screw that up too. For those, I say keep having pets, not babies ;-P