Ponds: Curtains

Brilliant. If this is 70s, then you are jurassic age.

That's just an idea, it needs more work.

translations anyone?

I don't even need the translation to understand the idea. To be honest, I kind of feel like most people wouldn't actually understand the representation of a folded curtain equating to wrinkles, I would assume they'd just see it as a product placement ad.

Is about a anti-age product. The woman "looks" older or younger when the curtain is opened or closed.
That sucks so much. Terrible. Terrible. Terrible.

it's just an ad printed on a curtain! of course there will be crumples if opened and no crumples if closed. to think anyone will get the connection to the produkt is just sad

daniel and wordnerd are completely right.
first of all wrinkles are not just vertical (or "folded").
second, the ad is just placed there, that's all.
third, when you open the curtain and go in (or out) you're not looking at it anymore so anyway you won't see the "effect" the creatives wished.

too forced, too bad.

Unless O&M is a student with the same name as a fairly big international agency, then I think someone should have done their research:

WON IN F********ING CANNES 1 OR 2 YEARS AGO.

Done for Nives where they used curtains in a cinema to create wrikles

http://www.coloribus.com/paedia/prints/2007/8/20/190884/

A bit different but using curtains to create wrinkles has been done!

esto funcionaria para una crema que te hace mas viejo(a)

I was trying to see what it is about, trying hard, but then I looked back, and I went, what!!! That's it!!!! Just wasted a precious moment, not worth while.