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Ponds: Curtains

Ponds: Curtains
Your rating: None Average: 4.8 (25 votes)

Advertising Agency: Ogilvy & Mather, Cali, Colombia
Creative Director: Germán Ferrucho
Art Director: Mauricio Sanchez
Copywriter: Mónica Morales

Comments

0nurb's picture 631 pencils

huuuuhh... no.. I don't think so.

Not good.

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jason argonaut's picture 28 pencils

Brilliant. If this is 70s, then you are jurassic age.

Rene Fractal's picture 1430 pencils

That's just an idea, it needs more work.

ManchuChanchu's picture 701 pencils

translations anyone?

mauroxxx's picture 249 pencils

it is for a cream "Ponds - Anti Age"

daniel ieraci's picture 255 pencils

I don't even need the translation to understand the idea. To be honest, I kind of feel like most people wouldn't actually understand the representation of a folded curtain equating to wrinkles, I would assume they'd just see it as a product placement ad.

muxa's picture 602 pencils

Is about a anti-age product. The woman "looks" older or younger when the curtain is opened or closed.
That sucks so much. Terrible. Terrible. Terrible.

Dzsoi's picture 4558 pencils

Trying to be supersmart. But it's just forced.

Wordnerd's picture 5288 pencils

it's just an ad printed on a curtain! of course there will be crumples if opened and no crumples if closed. to think anyone will get the connection to the produkt is just sad

me myself and irene's picture 1256 pencils

daniel and wordnerd are completely right.
first of all wrinkles are not just vertical (or "folded").
second, the ad is just placed there, that's all.
third, when you open the curtain and go in (or out) you're not looking at it anymore so anyway you won't see the "effect" the creatives wished.

too forced, too bad.

Tincho's picture 1105 pencils

Agree.

It looks like a good idea at first, but its not.

FarFromFlorida's picture 102 pencils

Unless O&M is a student with the same name as a fairly big international agency, then I think someone should have done their research:

WON IN F********ING CANNES 1 OR 2 YEARS AGO.

Done for Nives where they used curtains in a cinema to create wrikles

http://www.coloribus.com/paedia/prints/2007/8/20/190884/

A bit different but using curtains to create wrinkles has been done!

Wordnerd's picture 5288 pencils

And that is the difference between a great ad and and one that sucks by thinking further. thanks for the link!

tigre del norte's picture 12 pencils

esto funcionaria para una crema que te hace mas viejo(a)

absoluties's picture 504 pencils

I was trying to see what it is about, trying hard, but then I looked back, and I went, what!!! That's it!!!! Just wasted a precious moment, not worth while.

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