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13 comments

jason argonaut's picture
jason argonaut
28 pencils

Brilliant. If this is 70s, then you are jurassic age.

fractalrene's picture
fractalrene
1506 pencils

That's just an idea, it needs more work.

ManchuChanchu's picture
ManchuChanchu
701 pencils

translations anyone?

mauroxxx's picture
mauroxxx
538 pencils

it is for a cream "Ponds - Anti Age"

daniel ieraci's picture
daniel ieraci
333 pencils

I don't even need the translation to understand the idea. To be honest, I kind of feel like most people wouldn't actually understand the representation of a folded curtain equating to wrinkles, I would assume they'd just see it as a product placement ad.

muxa's picture
muxa
602 pencils

Is about a anti-age product. The woman "looks" older or younger when the curtain is opened or closed.
That sucks so much. Terrible. Terrible. Terrible.

Wordnerd's picture
Wordnerd
6662 pencils

it's just an ad printed on a curtain! of course there will be crumples if opened and no crumples if closed. to think anyone will get the connection to the produkt is just sad

adrianapr's picture
adrianapr
1238 pencils

daniel and wordnerd are completely right.
first of all wrinkles are not just vertical (or "folded").
second, the ad is just placed there, that's all.
third, when you open the curtain and go in (or out) you're not looking at it anymore so anyway you won't see the "effect" the creatives wished.

too forced, too bad.

Tincho's picture
Tincho
1093 pencils

Agree.

It looks like a good idea at first, but its not.

FarFromFlorida's picture
FarFromFlorida
104 pencils

Unless O&M is a student with the same name as a fairly big international agency, then I think someone should have done their research:

WON IN F********ING CANNES 1 OR 2 YEARS AGO.

Done for Nives where they used curtains in a cinema to create wrikles

http://www.coloribus.com/paedia/prints/2007/8/20/190884/

A bit different but using curtains to create wrinkles has been done!

Wordnerd's picture
Wordnerd
6662 pencils

And that is the difference between a great ad and and one that sucks by thinking further. thanks for the link!

tigre del norte's picture
tigre del norte
12 pencils

esto funcionaria para una crema que te hace mas viejo(a)

absoluties's picture
absoluties
504 pencils

I was trying to see what it is about, trying hard, but then I looked back, and I went, what!!! That's it!!!! Just wasted a precious moment, not worth while.

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