The guys from Ogilvy payed this dude to stay inside a giant pore that was created inside a billboard and keep cleaning day in and day out. This billboard's location is along one of Manila's main highways, so everybody pretty much sees it. Great use of ambient media. Click play to watch the video.
Agency: Ogilvy, Manila
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Comments
Poor guy. All that soot and smoke. Hope he was covered with medical insurance. That's how cheap labor is in the Philippines.
its not true that ogilvy paid this guy to stand there. who in the world would do that anyway?? i've seen it many times when i was in manila. and it's really cool!
Like it's not cheap almost anywhere in Asia. *rolls eyes*
I think it's an interesting concept.
the video doesn't play ...
Sorry, I accidentally broke the link. Fixed it now.
and i think the reason why the video wouldn't play is because the ad is just a billboard! lol :)
Funny from the point of concept, I just hope he avoids any gust of wind.
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lol, i feel bad for the guy.
ogilvy, stop torturing people
They're not torturing people. That guy was offered a job and he accepted it.
its so bad
Bad in what sense?
that's not a guy! it's just a mannequin!
LOL
I haven't seen the video but the billboard is situated near our area in Sucat, Muntinlupa (Philippines).. The guy standing is just a mannequin/dummy and it doesn't move.. Cool billboard, definitely stands out among the hundreds of billboards out there.. keep it up O&M!
Just hit play to view it.
ponds made a lot of ads on this one, i saw one at the south but the guy wasnt there, just an... empty pore. maybe he's on a break.
the mere fact that somebody said they paid the dude only showed that this ad is effective, it really caught interest, great job for O&M!
I've seen the billboard lots of times as I drive along the highway (Sucat part) and I don't remember seeing any real person up there, only a mannequin. With the slow traffic there, I would know if it was real or not. I seriously doubt the guy is real.
On rainy days, in fact, I see it lying on the bottom part of the pore in the same pose as when standing there on any regular day. What the...
But ok here's a compromise: on sunny days it's someone real standing up there doing his thang; on rainy days it's a mannequin lying down still holding that mop or watchacalit.
Interesting, yes, and desperate at the same time. This is what I think: if the pore had all the space, the concept of cleaning/cleansing would be maximized. You don't need to put a guy up there to clean the pore. Clean space=clean pore. Let the people think and visualize for themselves, please.
But it really captures people. Something quite new and refreshing. I guess I'm only bothered by the thought that the guy up there just might be real. Is that really necessary and responsible? Putting someone up there? And just so you know, I didn't see any safety harness or something that would prevent the guy from falling.
But hey, as long as there's consent by all parties and everyone's willing to pay for damages, if any, then why not? Let them stand up there and grab everyone's attention. Wheee.
It's not a real person! lol! It's just a mannequin. Interesting h?
nice concept. :)
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