Pond's: Cleaning pores billboard

Average: 9 (18 votes)

The guys from Ogilvy payed this dude to stay inside a giant pore that was created inside a billboard and keep cleaning day in and day out. This billboard's location is along one of Manila's main highways, so everybody pretty much sees it. Great use of ambient media. Click play to watch the video.

Agency: Ogilvy, Manila

5 comments

Mabakima's picture
84 pencils
Mabakima

Poor guy. All that soot and smoke. Hope he was covered with medical insurance. That's how cheap labor is in the Philippines.

april's picture
4 pencils
april

its not true that ogilvy paid this guy to stand there. who in the world would do that anyway?? i've seen it many times when i was in manila. and it's really cool!

Ainadaliel's picture
271 pencils
Ainadaliel

Like it's not cheap almost anywhere in Asia. *rolls eyes*

I think it's an interesting concept.

MADE in the USA's picture
434 pencils
MADE in the USA

Funny from the point of concept, I just hope he avoids any gust of wind.

tsutomukun's picture
42 pencils
tsutomukun

lol, i feel bad for the guy.