10 comments

capywriter's picture
capywriter
5511 pencils

what is Polycell?

supersupergirl's picture
supersupergirl
294 pencils

what is polycell???

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

what is google?

adrianapr's picture
adrianapr
1238 pencils

what is this?
oh, a crack... again... first in houses (many times), now on the floor...
zzzzzzzz...

PD. by the way, i won´t go to google just to see what something is... it´s an obbligation for an ad to be clear!!!! and this is certainly NOT clear. So zzzzzz....

Applemask's picture
Applemask
21 pencils

It is if you know what Polycell is, and most people the ad is actually aimed at would.

benjaminbrown's picture
benjaminbrown
439 pencils

You kind of have to know this is an installation at the Tate Modern by Doris Shibboleth to understand it.

guvner's picture
guvner
18 pencils

Im sorry but if you don't know what polycell is you need to put down your lipstick and take a trip to any DIY store in the UK. As far as the Ad goes it would deffo make me stop and think why the fuck is there a massive crack in the floor! Good work lads

gusifer's picture
gusifer
2 pencils

That cracked surface is an artistic intervention at the London's Tate Modern Gallery, made by the sculpturer Doris Salcedo. Of course that floorgraphic isn't there.

purplesimon's picture
purplesimon
475 pencils

Polycell fixes cracks, so this ad fails. Nice try.

nspad's picture
nspad
96 pencils

You serious? It shows the problem and the solution. If it showed a fixed crack people wouldn't get it.

But we'll forgive you: you must be new to this whole 'advertising' thing.

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