Polycell: Tate Modern

Polycell: Tate Modern

Art Director: Max Burgoyne
Copywriter: James Beswick

Your rating: None Average: 3.8 (20 votes)

Comments

this is really bad photoshoping

your work is your identity.
http://harshikcreations.blogspot.com/

the_capywriter's picture

what is Polycell?

what is polycell???

what is google?

what is this?
oh, a crack... again... first in houses (many times), now on the floor...
zzzzzzzz...

PD. by the way, i won´t go to google just to see what something is... it´s an obbligation for an ad to be clear!!!! and this is certainly NOT clear. So zzzzzz....

It is if you know what Polycell is, and most people the ad is actually aimed at would.

You kind of have to know this is an installation at the Tate Modern by Doris Shibboleth to understand it.

Im sorry but if you don't know what polycell is you need to put down your lipstick and take a trip to any DIY store in the UK. As far as the Ad goes it would deffo make me stop and think why the fuck is there a massive crack in the floor! Good work lads

That cracked surface is an artistic intervention at the London's Tate Modern Gallery, made by the sculpturer Doris Salcedo. Of course that floorgraphic isn't there.

purplesimon's picture

Polycell fixes cracks, so this ad fails. Nice try.