Polo Mints: Snow Stamp

In December 2009 the entire UK was covered by a fresh, white blanket of snow. To take advantage of the fresh, white snow we produced a tactical ambient idea for a fresh, white mint. A "Polo snow stamp". When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Russell Ramsey, Jason Berry
Copywriter / Art Director: Phillip Meyler, Darren Keff

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35 comments

Blashyrkh's picture
Blashyrkh
32698 pencils

One of those things that puts a smile on your ugly face. Great.

Guest's picture
Guest

Wonderful. What does it mean? Who knows, but its so simple and costs almost nothing tat it doesn't really matter.

adamr's picture
adamr
98 pencils

love it

Hiperion's picture
Hiperion
3138 pencils

Keep it simple.
what a fantastic idea!!!

Dzsoi's picture
Dzsoi
5114 pencils

"Snow stamping" has been used before but nice, valid ambient for a (well-known?) white mint.

Guest's picture
Guest

Very nice idea.

Shingo's picture
Shingo
406 pencils

lovely

tytpol's picture
tytpol
775 pencils

Don't buyin' it... Sorry.

tytpol's picture
tytpol
775 pencils

[yawn]

Ramezani's picture
Ramezani
313 pencils

wow

Guest's picture
Guest

These should bring a smile to your face.

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

cool

Duckman's picture
Duckman
520 pencils

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

adjunkie375's picture
adjunkie375
42 pencils

True, snow stamping has been done before.

But this made me smile and seems relevant doesn't it? :)

funky_frogii's picture
funky_frogii
2538 pencils

man..awesome.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

This was done in 2008 by a small green agency in London called Mind The Curb for The Extreme Sports Channel

cef's picture
cef
547 pencils

very "cool" idea really.

Guest's picture
Guest

Done this for vw before. Same titel but more relevant.

bi_sign's picture
bi_sign
262 pencils

cool...

rolling.stone's picture
rolling.stone
2740 pencils

nice

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~ Quite obviously, I have gathered no moss ! ~

Najem's picture
Najem
18 pencils

Someone is obsessed with the Cookies concept & knows how to benefit from it!!!

Well Done.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

cool, love it!

anginribut's picture
anginribut
6 pencils

It's really cool.. So cool... (double meaning of cool) Love it! ^_^

Cube's picture
Cube
458 pencils

very smart.

TommyO's picture
TommyO
1866 pencils

Like!

Shadow Ops's picture
Shadow Ops
150 pencils

AWESOME!!...this is a why didn't i think of that execution. I hope it picks up some hardware

Let's keep advertising fun

Guest's picture
Guest

Delighted that Natural Media has won its first major advertising award! For more Natural Media check out curbmedia.com including our 2008 Extreme snow tagging campaign.

Guest's picture
Guest

Delighted that Natural Media has won its first major advertising award! For more Natural Media check out curbmedia.com including our 2008 Extreme snow tagging campaign.

Guest's picture
Guest

Wasn't this done previously by a company called mindtheCURB or something..? I'm sure there was a lot of stuff on Springwise about a London-based job in 2008/09..? Anyhow, glad to see that examples of sustainable media are being lauded at long last. -R

Guest's picture
Guest

So The Extreme Sports Company (http://www.extremeinternational.com) did this the year before which is where these guys agency got the idea from, just never the same 2nd time around !

They are a pioneering brand management and licensing company that owns the Extreme brand, one of the world's most unique sports lifestyle brands. We started The Extreme Sports Channel (http://www.extreme.com) which delivers our brand authenticity, credibility and massive exposure 24/7 across the 58 countries and 48 million homes it broadcasts into. From this we run our portfolio of long term licensing partnerships with market leading companies and operate a number of fast growing businesses across the media, consumer products, and service sectors.

Today we are driving and developing Extreme Hotels and Parks (sports based hotels and theme parks), Extreme Drinks, Extreme Element (sports courses and experiences), Extreme TV and Extreme State Apparel. Our vision is to inspire our consumers to explore and experience the sports and way of life that is the Extreme brand. Our mission is to build Extreme into one of the world’s leading sports life-style brands.

We are making this happen by operating in a more strategic and deeply thought through way than most companies in the licensing sector. We pinpoint gaps in specific market areas, bring in deeply experienced sector specialists to work our target categories with us, develop powerful differentiated consumer propositions and then form long term licensing partnerships with industry leading companies that we support through excellent brand and media marketing integrated with world class creative services.

Guest's picture
Guest

CURB media did this waaaay before these guys!!!

clayology com's picture
clayology com
235 pencils

Icy Cool!! Just like the mint!:) Love the idea!

Ads u create needs Attention!! http://www.claycardstudio.com

velle's picture
velle
1550 pencils

GOLD! imma go out and buy one now!

Camiwonka's picture
Camiwonka
148 pencils

love it!

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