Police car

December 2006
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A driver from a distance will see a police car hiding behing a billboard, as the police typically do in Turkey/ thus the driver instinctively slow down or make sure that they are going at the lagal speed limit. When they come closer they are able to read the billboard text:

However just as they pass the billboard they will realize that there really isn't a police car hiding there. That actually is a full size reproduction of a police car which is a part of the billboard.

Pay your traffic tickets on time without waiting in line -

Client: Turkiye Is Bankasi
Advertising Agency: Rafneri
Copywriter: Demir Karpat Polat
Art Director: Murat ArIi

Comments (14)

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rickyy's picture
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The only weird thing is I carry a Turkey passport and I have never seen a billboard in Turkey that's in English. The only exceptions are "Welcome" and "goodbye". This is especially true for a Turkish bank that has only a few branches in the world. So either that guy is really creative or Turkey has undergone a lot of change.