A driver from a distance will see a police car hiding behing a billboard, as the police typically do in Turkey/ thus the driver instinctively slow down or make sure that they are going at the lagal speed limit. When they come closer they are able to read the billboard text:
However just as they pass the billboard they will realize that there really isn't a police car hiding there. That actually is a full size reproduction of a police car which is a part of the billboard.
Pay your traffic tickets on time without waiting in line - isbank.com.tr
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More