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PNet: LCD Panels

Advertising Agency: 4D, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Roberto Adamo
Copywriter: Jeff Harvey
Director: Mosese Semenya
Production Company: Catapult Producer: John Vrey
Published: June 2010

7 comments

Blashyrkh's picture
Blashyrkh
32701 pencils

Very nice execution but seems it is missing a detail which makes it look a bit forced.

Guest's picture
Guest

nice idea, but in the movie you cant see realy how it works, just a few secounds... and the movie is toooooo long.

Guest's picture
Guest

obviously it did not really happened
bad edition, didnt show people behind the lcd panels.

Fifa would never let it happen.

razorsharp creative's picture
razorsharp creative
186 pencils

Yes, forced. In fact, if you want to toot your own horn make sure the tune is worth it. This seemed to be an attempt to show this campaign's effectiveness at creating a brand message that connected...yet, you would think that a company that did so well at connecting its message to their audience would do a better job of connecting the video of that connection to its audience. I was left thinking, "Well, I guess they created a campaign that worked, but it doesn't seem that way from this video...other than a bunch of text that said it did and a bunch of drunk soccer fans spouting canned responses." With two minutes and thirty-three seconds you couldn't do more to captivate and impress me in describing your captivating and impressive campaign? Booo.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Self-indulging. 2 stars

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

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