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Playwright and Directing Center: LiveTrailer - The quarrel in the cafe

Advertising Agency: Priroda, Moscow, Russia
Creative: Oleg Izosimov
Copywriters: Oleg Izosimov, Anna Lukyanova
Production: Anton Druzhkov, Pavel Evlahov
Director: Oleg Palchinsky
Account manager: Marfa Nekrasova
Operator: Ruslan Paushu, other superoperators
Editors: Ruslan Paushu, Evgeniy Kuzin
Published: November 2011

11 comments

vidya.shankaran's picture
vidya.shankaran
724 pencils

Good concept..!!

CuriousPencil's picture
CuriousPencil
4227 pencils

They're already in the building - what's the chances they've already got tickets? I'm troubled the kind of social experiment aspect of this - if I saw a guy slap a woman I would be triggered to do something, intervene or something interruptive, and if I found out it was an advert I would be *really* pissed off. Just me, maybe, but I think there are some areas that advertising doesn´t belong. Not for me, this one.

chuckieT's picture
chuckieT
680 pencils

Where's it say that they are in the building?

CuriousPencil's picture
CuriousPencil
4227 pencils

You mean, the people behind the couple doing the acting? The people around them in the same room? Clapping when they hear the announcement? Nodding with appreciation and relief that what they saw in front of them was an advert? Nowhere. It doesn't mention that they're in the same building.

I shouldn't assume such things.

chuckieT's picture
chuckieT
680 pencils

I understood your first comment to mean that you were suggesting the people are already in the building where the play is being held. So then I asked where did it say that they are in that building.

If that's not what you meant, then you should learn to write your angry little comments a little more clearly.

CuriousPencil's picture
CuriousPencil
4227 pencils

Point taken; I jumped to a large conclusion that it was in the same building. May not have even been on the same street or city. Thanks for making me watch it again, and apologies for my brash response.

chuckieT's picture
chuckieT
680 pencils

For the record, I agree with everything else you said.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Interesting concept. Don't know how well it would work for every play, but at least they are trying to mix things up.

kleenex's picture
kleenex
27864 pencils

Now that was bold and fresh!!! I love it, BUTTTT that is only hitting too small of an audience at once right????

Hammad S's picture
Hammad S
488 pencils

I liked this. And the audience isn't necessarily small...word-of-mouth, remember?

Honestly though, many people say they'd do something after seeing someone hit but in reality few ever do. The bystander effect. So being assured that this was not real, people won't regret they did nothing. Besides, if you notice the hitting wasn't anything big....I wonder if the culture is a bit open to slight physicality.

Glut's picture
Glut
3947 pencils

boring, fake.

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