PlayStation Vita: Metro station take-over

Average: 7 (57 votes)

On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Gert Pauwels
Art Director: Geert Feytons
Copywriter: Bout Holtof
Published: February 2012

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10 comments

NatsN's picture
161 pencils
NatsNThursday, August 16, 2012 - 01:05

entertaining :)

khronos's picture
970 pencils
khronosThursday, August 16, 2012 - 01:06

fun !

andylefty's picture
4476 pencils
andyleftyThursday, August 16, 2012 - 04:49

Like it. Question is are those real players. Adds to it.

kalpesh78's picture
2556 pencils
kalpesh78Thursday, August 16, 2012 - 05:57

Such a big agency. such a big production. And 'the soccer team showed OF their skills'.
Sheesh.

ideas....30 minutes nahi toh free.

lezy's picture
377 pencils
lezyThursday, August 16, 2012 - 07:55

awsmmmm

kleenex's picture
16694 pencils
kleenexThursday, August 16, 2012 - 14:50

not bad.

outdoorilla's picture
52 pencils
outdoorillaThursday, August 16, 2012 - 15:56

Subway -> Great location to do ambient campaign :)

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Siddarth Basavaraj's picture
1492 pencils
Siddarth BasavarajFriday, August 17, 2012 - 07:26

cool

Love creating ads..

Nike Diesel's picture
13048 pencils
Nike DieselTuesday, August 21, 2012 - 03:48

Meh...

lokesh3129's picture
3 pencils
lokesh3129Wednesday, August 22, 2012 - 02:44

grt job