PlayStation: Mr.Lee, Tailer to superheroes and villains

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano

April 2011


morse's picture
17002 pencils

Very cool. This is what advertising should be about.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mr. Green's picture
Mr. Green
114 pencils

What a great piece of art and entertainment!

Ads.chinaSMACK's picture
271 pencils

All hail Mr lee!

Advertising @ chinaSMACK

sergeo_syd's picture
595 pencils

This is not bad! Actually its really cool, great entrepreneurial idea and well pimped. - Film Production Management

RonVerse's picture
207 pencils

love it

Prof's picture
1449 pencils

if the game wasn't so crap i'd like it ;)

Quite really.

Molecule's picture
435 pencils

the idea is good, but the costumes look so cheap!

Boxey's picture
8881 pencils


svdg's picture
54 pencils

really good, congratulations

Helmet Chrome's picture
Helmet Chrome
260 pencils

Awesome work, fun idea.

kleenex's picture
40246 pencils

Great idea...

clavelle's picture
54 pencils

Great idea. Great execution... except for the actual costumes.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

Very cool idea, hard not to think ( intern, copywriter, intern, media planner, art director, etc) in these campaign success videos, but I do love the extent you guys went into creating a dated and stylized business for the campaign.

advertising ninja's picture
advertising ninja
609 pencils

i dont have enough words to praise this campaign. but the costumes are really crappy. they take away the coolness. why not asking a comic fan fashion designer to do these. you could compete with brands like diesel since hipster would pay handsome money for good quality costumes.

Ivancette's picture
153 pencils

Very well done!! intresting aproach from ps marketing people to

El que sabe, sabe arte. El que no, es redactor.

Sr. Rushmore's picture
Sr. Rushmore
83 pencils

qué barbaridad de idea¡
enhorabuena vitrubio.
un ideote como un buque.

Ordozgoiti's picture
235 pencils


sang's picture
53 pencils

Awesome idea! I'd love to have a costume myself!

black or white

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