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Metro station take-over

Agency: 
Published/Aired: 
February 2012
Description: 

On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Gert Pauwels
Art Director: Geert Feytons
Copywriter: Bout Holtof

Comments (10)

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Highest Rated

lokesh3129's picture
lokesh3129
Activity Score 3

grt job

NatsN's picture
NatsN
Activity Score 164

entertaining :)

khronos's picture
khronos
Activity Score 998

fun !

andylefty's picture
andylefty
Activity Score 4535

Like it. Question is are those real players. Adds to it.

kalpesh78's picture
kalpesh78
Activity Score 2578

Such a big agency. such a big production. And 'the soccer team showed OF their skills'.
Sheesh.

ideas....30 minutes nahi toh free.

lezy's picture
lezy
Activity Score 377

awsmmmm

kleenex's picture
kleenex
Activity Score 43473

not bad.

outdoorilla's picture
outdoorilla
Activity Score 50

Subway -> Great location to do ambient campaign :)

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

cool

Love creating ads..

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Meh...

lokesh3129's picture
lokesh3129
Activity Score 3

grt job

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