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PlayStation: Metro station take-over

On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Gert Pauwels
Art Director: Geert Feytons
Copywriter: Bout Holtof

Published: 
February 2012

10 comments

NatsN's picture
NatsN
164 pencils

entertaining :)

khronos's picture
khronos
998 pencils

fun !

andylefty's picture
andylefty
4535 pencils

Like it. Question is are those real players. Adds to it.

kalpesh78's picture
kalpesh78
2578 pencils

Such a big agency. such a big production. And 'the soccer team showed OF their skills'.
Sheesh.

ideas....30 minutes nahi toh free.

lezy's picture
lezy
377 pencils

awsmmmm

kleenex's picture
kleenex
40636 pencils

not bad.

outdoorilla's picture
outdoorilla
50 pencils

Subway -> Great location to do ambient campaign :)

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

cool

Love creating ads..

Nike Diesel's picture
Nike Diesel
13431 pencils

Meh...

lokesh3129's picture
lokesh3129
3 pencils

grt job

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