23 comments

Ozric's picture
Ozric
4043 pencils

This is awesome.

SummerA's picture
SummerA
154 pencils

Very nice!

Stigset's picture
Stigset
1456 pencils

How did they do that, is it possible to make ghosts appear on random pictures you take ? It's pretty cool, very playstationish.

ivan's picture
ivan

You can pre-expose the film with ghosts.

Ivan Raszl, admin of AotW

Mtl Dave's picture
Mtl Dave
274 pencils

COOL

Anagoge's picture
Anagoge
5 pencils

I'm impressed.

the mighty ham's picture
the mighty ham
94 pencils

Wow!

focus group's picture
focus group
146 pencils

GREAT STUFF!

DarkSide's picture
DarkSide
1068 pencils

Cannes Gold Winner 2007

AndresBotero's picture
AndresBotero
78 pencils

wwwwoooowwwwww!!!!

braindrain's picture
braindrain
240 pencils

Outstanding.

hernanCITO's picture
hernanCITO
44 pencils

Guys, this is one of those ads that makes you think if you really are capable to do advertising.
this is simply brillant, terrific!

Creative Directors: Philip Borchardt, Dirk Henkelmann
Copywriter: Friedrich Tromm
Art Director: Leila El-Kayem
Design: Arnaud Loix Van Hooff
Agency Producer: Katrin Dettmann

CONGRATULATIONS TO THE WHOLE TEAM!

Rog's picture
Rog
6094 pencils

Very 'ghostly photo' email-ish, too.
Targeted. Engages. Topical. Relevant.
Pay that.

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
jennywhx
1142 pencils

this is awesome, i get up from my chair to read the brief :)
i wonder, how they make it? double expose film??

respect.

mono's picture
mono
29 pencils

EXCELENTE

Yokel's picture
Yokel
604 pencils

Great idea! And probably pretty easy to implement. ...
But ...
"Photos from the cameras started to appear all over the web"?
"Some cameras made it into eBay auctions ..."
Sorry, don't they realize I have the power of the Interweb at my hands?!
This isn't mentioned anywhere, - in blogs, forums, flikr and it's ilk, &c.
Would they care to point me to one photo posted anywhere?
The only mention of this I found is on other Ad websites.

Chris's picture
Chris
1987 pencils

nice idea, very origional

swiss_adguy's picture
swiss_adguy
36 pencils

THERE'S A WINNER!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I love this, its awesome.

Laurent's picture
Laurent
289 pencils

this is good!

popdistortion's picture
popdistortion
1594 pencils

Hey Ivan, it's a bit older isn't it. Saw this a couple of months ago...
Stunning however, simple, relevant and effective.

the_ashlands's picture
the_ashlands
1394 pencils

WOW!!

what a great idea!

klek's picture
klek
58 pencils

awesomenesss....

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