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Playground Outdoor Equipment Stores: The big mosquito party

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Art Director: Lars Holthe
Copywriter: Hanna Björk
Project manager: Henrik Adenskog
Editing Director: Nisse Axman
Graphic designer: Oscar Gardö
Other: Viktor Wätterbäck, Björn Gustafsson, Anna Lundqvist, Kalle Åkestam, Johan Wahlberg
Published: June, 2010

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11 comments

angieraj's picture
angieraj
428 pencils

LOL now thats innovative thinking! They should do that for consumers in India.The cost of the campaign might be slightly on the higher side, with press, radio and in store but the results says it all. Love the idea about giving discounts based in the number of bites!!!

Cognito Ergo Sum

atb2005's picture
atb2005
13567 pencils

The results are impressive, but I personally wouldn't want to be bitten to get a discount... unless it's at least 50% maybe lol

Hibon's picture
Hibon
3731 pencils

Nice idea but... do you know that you can be sick with some mosquito bites ? There is a kind of a chicungunia mosquito that can even kill you... so a 1% discount for a bite is not enough for me:-)

Simple ideas are the best !

sirvan's picture
sirvan
29870 pencils

Um, MALARIA?
DENGUE FEVER?

Seriously, where are the f'n lawyers?

+++

"I love some things, and don't love some other things."

vanMeter's picture
vanMeter
80 pencils

First Sweden does not have malaria or dengue.
But the legality of it is questionable. Could it be done in the US? Thats up the the ACLU to decide, after the fact.
BUT, EFFECTIVE is the name of the game and they played and won. Good job.

Guest's picture
Guest

If you have mosquitos in Sweden you can have malaria or denge.(guess how?)

Christopheraymond's picture
Christopheraymond
5 pencils

Ha, thats Great

Guest's picture
Guest

should have picked a better v/o

Guest's picture
Guest

Just hearing that buzzing makes me think I can feel them around me.

Guest's picture
Guest

hahahaa
"first we sent two interns..."
classic.

Guest's picture
Guest

Pedigree has the same ?

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