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Agency: 
Published/Aired: 
November 2008
Description: 
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pepê
Copywriter: Laura Esteves
Photographer: Thiago Souza
Digital Retouch: Eduardo Oliveira

Comments (27)

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Highest Rated

Guest's picture
Guest

i'm amused there's a fire extinguisher on the magazine cover next to Playboy

Guest commenter's picture
Guest commenter

CLAP CLAP

ninjak's picture
ninjak
Activity Score 76

haha

www.fikirbenim.blogspot.com's picture
www.fikirbenim....
Activity Score 54

İyi Reklam, Kötü Reklam

Çalışmanın yorumu için,
www.fikirbenim.blogspot.com

sneakyhands's picture
sneakyhands
Activity Score 1857

it's better without a real match. definitely eye catching.

Mandark's picture
Mandark
Activity Score 407

very nice indeed.

"U think it's perfect?! Press delete and start again!"

toomuchflystyles's picture
toomuchflystyles
Activity Score 150

The "hot" line's redundant. Otherwise, nice work.

Is Playboy a real client of Neogama/BBH?

cperry's picture
cperry
Activity Score 280

NIce

brndnrap8's picture
brndnrap8
Activity Score 170

Show me the goods! mmmmmm...

http://www.sharkcountry.blogspot.com/

Guest commenter's picture
Guest commenter

This is not good advertising. The actual Playboy cover is much more compelling and entertaining than the ad.

Guest commenter's picture
Guest commenter

Also...extra fake.

Guest commenter's picture
Guest commenter

yes its a real client. no its not a fake. and no, unfurtonately i dont work there.

Joe_P's picture
Joe_P
Activity Score 27

A real POP display set up to encourage people to light a real match over a giant stack of newspapers and magazines? All to convey that the woman, on the Playboy cover right in front of them, is hot.

JAYz's picture
JAYz

What's the purpose of the match in the context of a newspaper/magazine store? It would make more sense if it were on a matchbox that was given out to promote the article in the mag.

Guest commenter's picture
Guest commenter

So people will go around a newsagency, a place literally selling ONLY paper goods, lighting matches? Hmm, where there's smoke there's SCAM ADS.

gmint7's picture
gmint7
Activity Score 2683

:::J:::

why a match?
this sucks

and what a waste of a sexy body

:::J:::

Guest commenter's picture
Guest commenter

u can expose some more of this sexy body by making the blank thin

Crisp One's picture
Crisp One
Activity Score 2005

.

Dozer's picture
Dozer
Activity Score 149

awesome!! lol like it a lot!!! XD ROFL!!

G G 's picture
G G

Cool...

turnoturnon's picture
turnoturnon
Activity Score 4

awesome !!!!

DisTrA's picture
DisTrA
Activity Score 11

hot!

morrel joel's picture
morrel joel

wild fire

Guest's picture
Guest

O anúncio é ótimo, genial.
Quem fala mal não tem critério... tanta gente precisando de emprego e esses losers tomando os seus lugares...

adsrule's picture
adsrule
Activity Score 181

funny.

Guest's picture
Guest

Fantasmão clássico. concordo com quem disse... fósforo e jornais não combina!!

Guest's picture
Guest

Does this mean her nether regions are so scratchy you could light a match on them?

Guest's picture
Guest

i'm amused there's a fire extinguisher on the magazine cover next to Playboy

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