Playboy Germany: Play, boy!

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Account Manager: Silke Dolle
Released: December 2007

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25 comments

talay's picture
talay
266 pencils

forced...

jazarah's picture
jazarah
1262 pencils

it's funny, and very simple

banana's picture
banana
12 pencils
andreis's picture
andreis
285 pencils

oh no!!! it was done before!!! we all going to die!!!!!!

--
cargocollective.com/andrei

banana's picture
banana
12 pencils
natesanmohan's picture
natesanmohan
25 pencils

Natesan Mohan

Need more focusing on the light placement.

vinaywins's picture
vinaywins
138 pencils

Good idea

Vinaywins
www.freewebs.com/vinaywins

mpindy's picture
mpindy
165 pencils

I would have never seen the breasts.

Exhale's picture
Exhale
20 pencils

hö? take a audi-emblem and its for xenon-spotlights.
not very clear idea, sorry

fersvax's picture
fersvax
1237 pencils

Boobs? Where? Your mind must be extremely twisted to see boobs in a simple spotlight.

FER.

Tincho's picture
Tincho
1093 pencils

Thats the idea...

Aphex's picture
Aphex
264 pencils

Silicones!!!

"Si eres buen copy, presiona alt + F4"

mimi_g's picture
mimi_g
56 pencils

wud ve never guessed that these r breasts!!!!

Duckman's picture
Duckman
520 pencils

I can't see boobs there. I would't see it without agency comment.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

but_why's picture
but_why
280 pencils

Too subtle for me too.

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

i think lights should have been from bottom...

JediByKnight's picture
JediByKnight
184 pencils

where izz zee boobies?

not working for me.

Copydog's picture
Copydog
129 pencils
Wordnerd's picture
Wordnerd
6662 pencils

totally agree. dumb idea btw and neither appealing nor funny

chintan ruparel's picture
chintan ruparel
1516 pencils

Challenge: To make men aware of PLAYBOY in an unusual way, using the idea of "play, boy"

...really, now?

what, are you saying,? its, maybe, just a superflop, attempt from the, creative team, to make use of this, awful wordplay, which, they wrongly thought, was a decent idea, to begin with. add, to that, an even more, awful execution, or more like, fake!

~ old habits die hard, older ones never do ~

Tripioso's picture
Tripioso
466 pencils

Boring

Life's a Trip. Enjoy the Ride!

adgourmet's picture
adgourmet
65 pencils

mmmm

I agree, a little bit forced

Rog's picture
Rog
6094 pencils

Flacid.

>>>> That's not an ad. THIS is an ad.

Misstree's picture
Misstree
425 pencils

yeah...they look like inverted boobs 2 me. n not one bit sexy.

I wud've never got it.

.............................

Not all who wander are lost.

godfather's picture
godfather
131 pencils

good for mcdonald...

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