Advertisement

Play ball

Published/Aired: 
January 2008
To Like please login or register
38

Also From This Campaign ( items)

Description: 

Interactive print ad that appeared in newspapers and on campuses. The ads encourage the consumer to crumple up the soccer ball patterned ad and play a spontaneous pick up game hence spreading the love of the sport throughout the city. Download the pdf of the poster, print and play.

Advertising Agency: Palm Arnold communications, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel

Comments (3)

Log in or register to post comments

Highest Rated

amsterdam73's picture
amsterdam73
374 Activity Scores

...seen a thing like this in Cannes for Nike about 8 years ago

Advertisement