Plastic Pollution Coalition: Plastic is Forever, Statues caught in stunt

The guerrilla stunt protests againts the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.

Advertising Agency: Rethink, Canada
Executive Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Producera: Sue Wilkinson, Rhonda Merakian
Photographer: David de Haas
Account manager: Jillian Yaehne

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15 comments

Molecule's picture
Molecule
437 pencils

attention grabbing for sure

bats's picture
bats
75 pencils

smart!

consolidated.db's picture
consolidated.db
539 pencils

incomplete. where's the communication of what you want? it's more art or scam than admervitizing.

dlue's picture
dlue
342 pencils

so you're saying you wouldn't get this without big pointing arrow saying "dont litter" really? "dont use and toss plastic" so you may confuse the message with what? "they're out of beer?"

cheers,
dlue

hufflepoff's picture
hufflepoff
430 pencils

Good work! Although it does need final communication; branding of some sort

Adaddicted's picture
Adaddicted
3435 pencils

agree with the comments above, still smart enough!

withalltherespects

GX's picture
GX
146 pencils

very interesting but I believe that it needs a closing

thedesignaddict's picture
thedesignaddict
5337 pencils

Amazing. It surely got picked up by the media. Rethink knocks it out of the park - again.

ReDorkulator's picture
ReDorkulator
58 pencils

Brilliant and fun. For all those who say that the idea needs a final communication, I think the website is enough.

boldie's picture
boldie
2 pencils

agree that the website would be enough. it has a stopper effect for sure

peterwbauman's picture
peterwbauman
107 pencils

pretty cool idea

Billoughsby's picture
Billoughsby
5091 pencils

Great. Would not presume to "improve."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jinxy79's picture
Jinxy79
63 pencils

Done! Done! Done! Come on people..... out side the 'box'

Guest's picture
Guest

TAXI already did it

655321's picture
655321
132 pencils

Love this.

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