Plastic Pollution Coalition: Plastic is Forever, Statues caught in stunt
The guerrilla stunt protests againts the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.
Advertising Agency: Rethink, Canada
Executive Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Producera: Sue Wilkinson, Rhonda Merakian
Photographer: David de Haas
Account manager: Jillian Yaehne
14 Comments
attention grabbing for sure
smart!
incomplete. where's the communication of what you want? it's more art or scam than admervitizing.
so you're saying you wouldn't get this without big pointing arrow saying "dont litter" really? "dont use and toss plastic" so you may confuse the message with what? "they're out of beer?"
cheers,
dlue
Good work! Although it does need final communication; branding of some sort
agree with the comments above, still smart enough!
withalltherespects
very interesting but I believe that it needs a closing
Amazing. It surely got picked up by the media. Rethink knocks it out of the park - again.
Brilliant and fun. For all those who say that the idea needs a final communication, I think the website is enough.
agree that the website would be enough. it has a stopper effect for sure
pretty cool idea
Great. Would not presume to "improve."
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Done! Done! Done! Come on people..... out side the 'box'
TAXI already did it