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Plastic is Forever, Statues caught in stunt

Agency: 
Published/Aired: 
May 2010
Description: 

The guerrilla stunt protests againts the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.

Advertising Agency: Rethink, Canada
Executive Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Producera: Sue Wilkinson, Rhonda Merakian
Photographer: David de Haas
Account manager: Jillian Yaehne

Comments (15)

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Highest Rated

655321's picture
655321
Activity Score 176

Love this.

Molecule's picture
Molecule
Activity Score 435

attention grabbing for sure

bats's picture
bats
Activity Score 75

smart!

consolidated.db's picture
consolidated.db
Activity Score 545

incomplete. where's the communication of what you want? it's more art or scam than admervitizing.

dlue's picture
dlue
Activity Score 342

so you're saying you wouldn't get this without big pointing arrow saying "dont litter" really? "dont use and toss plastic" so you may confuse the message with what? "they're out of beer?"

cheers,
dlue

hufflepoff's picture
hufflepoff
Activity Score 430

Good work! Although it does need final communication; branding of some sort

Adaddicted's picture
Adaddicted
Activity Score 3435

agree with the comments above, still smart enough!

withalltherespects

GX's picture
GX
Activity Score 144

very interesting but I believe that it needs a closing

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Amazing. It surely got picked up by the media. Rethink knocks it out of the park - again.

ReDorkulator's picture
ReDorkulator
Activity Score 58

Brilliant and fun. For all those who say that the idea needs a final communication, I think the website is enough.

boldie's picture
boldie
Activity Score 2

agree that the website would be enough. it has a stopper effect for sure

peterwbauman's picture
peterwbauman
Activity Score 107

pretty cool idea

Billoughsby's picture
Billoughsby
Activity Score 5144

Great. Would not presume to "improve."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jinxy79's picture
Jinxy79
Activity Score 63

Done! Done! Done! Come on people..... out side the 'box'

Guest's picture
Guest

TAXI already did it

655321's picture
655321
Activity Score 176

Love this.

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