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Plasma HID: Burn

Plasma HID: Burn
Your rating: None Average: 7.2 (26 votes)

Plasma HID
300% brighter than regular headlights

Emphasizing the message that M-Tech Plasma HID Lights are powerful and bright. Stickers were placed in select car park locations and car workshops where the product was sold.

Agency: Lucideas, Malaysia

22 Comments

Guest's picture

Neet!

Guest's picture

Not sure if this is what we want in our car.

whitespace's picture 2055 pencils

The exact thing I hate about cars. Glaring headlights in my mirrorview.

The idea's cool though. Or hot, if you must be literal.

ivan's picture

You need to get one of those Lexus cars that have their mirrors automatically dim when they sense reflectors. It works awesome. My wife has such a car.

whitespace's picture 2055 pencils

erm... i should get a Lexus car just because someone has brighter bulbs? hahahaha

kidding.

but anyway, i'm a biker... it's a shame they don't have those nifty Electro-Chromatic Mirrors that reduce those damn glares for bikes (yet). I could be wrong though.

Guest's picture

Its a scam, Just look at the height of the text in the 3 pictures. how can a judge let that winif the execution was a fraud?

ivan's picture

Has it won anything? I'm not aware.

True the one in perspective is really badly done. I wonder why not actually do this and shoot it. It's not something hard to pull off.

But besides, I think it's a fun concept.

Guest's picture

its a scam. Bad touch up. sorry guys, idea good, just saw right through the execution.

whitespace's picture 2055 pencils

-_-... those 3 pics are different car parks folks.

sheetalz's picture 148 pencils

sorry guys!
but if i m not wrong, normaly we put off headlights when we park our car.
wat say???
concept is good enough but execution is poor.

whitespace's picture 2055 pencils

just to stretch it a little, maybe one guy forgot to switch off headlights, or the headlights are so powerful they toast the concrete in a matter of seconds.

still possible if you push the exaggeration bit.

Skor's picture 210 pencils

Clearly not a car driver!

When you do leave a parking lot, the first thing you do is turn on your lights.

It could be that it burns walls in a matter of seconds..

rikitiki's picture 634 pencils

It's crazy to me when advertising dudes can't use a little imagination to "get" an ad.
I thought an accelerated imagination was one thing advertising people would love/need to use.

EATSLEEPBREATHCREATIVETILLDEATH's picture

I am dissapointed with the literal comments that were given for this ad. I thought it was quite a clever idea. How do you think it can be pushed further? I am curious to hear your take on this.

Guest's picture

Many cars have auto lights that stay on after the car has been parked- as an added security feature.

I like the idea very much, It obviously gets attention and makes a impression.
If I was having a difficult time seeing and needed new lights I would be motivated by this as a consumer

writergeekdez's picture 287 pencils

fun, unique execution.

not sure if super-bright headlights are a key selling point, but it does create awareness that the car has premium features.

drizae's picture 508 pencils

The poor bastard with a flat battery.

Fail Harder.

ooops's picture 450 pencils

How about a situation when another car parked in front?
burn the car?

Guest commenter's picture

it that real or is it bul*&#%

Guest's picture
7

There should be a similair advert for the y2k jetbike. Jay Lenno (owns one) mentions how a curious motorist comes up too close behind him at the lights and it started to melt the front of his car!!

Guest's picture

fake

Guest's picture

at best they can give you a sun burn at worst if not installed properly will severly damage the electronics in the vehicle. Also H.I.Ds are illegal in most G8 nations if not installed on a automobile that does not have auto-leveling headlights....except Canada and problably the US too.

Waste of money, need more light at night try cleaning the lenses of your headlights and replacing your decade old lights LOL.

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