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Escalator

Agency Network: 
Published/Aired: 
May 2016
Description: 

Ambient advertisment created by JWT, China for Pizza Kingdom, within the category: Food.

Want extra cheese pizza? Just get over here!

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao

Comments (27)

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Highest Rated

Misstree's picture
Misstree
Activity Score 425

I would hate to step on zat!!

.............................

Not all who wander are lost.

Zeus's picture
Zeus
Activity Score 906

nice

wkanaan's picture
wkanaan
Activity Score 483

very nice

diegote's picture
diegote
Activity Score 41

I don t like food on the floor...even if its printed

mpindy's picture
mpindy
Activity Score 165

second that.

JamurPutih's picture
JamurPutih
Activity Score 263

agree with you
even the idea is cool

end of joy, enjoy

360 grados's picture
360 grados
Activity Score 305

very good, i like the cheese !!!!!!

Mr.Top's picture
Mr.Top
Activity Score 728

cool.

Drapion1's picture
Drapion1
Activity Score 46

MUY BUENA!!

Kateter's picture
Kateter
Activity Score 2029

gross...

Syd's picture
Syd
Activity Score 74

I love it. Glad I don't have to clean the escalator, but it's very nice.

Dick Huges's picture
Dick Huges
Activity Score 937

Pizza Kingdom. LOL.
But is a nice idea.

hidearshake's picture
hidearshake
Activity Score 132

pizza on the floor... no way! The medium doesnt support the pizza. it has no relevance at all. because u actually stand on the escalator and it yacks....

minimaloid's picture
minimaloid
Activity Score 123

quite creative, but it's like "done by a 4yearold"

vote4pedro's picture
vote4pedro
Activity Score 4601

some poor kid is going to lose his fingers

puppiepoppy's picture
puppiepoppy
Activity Score 1634

You see those ideas all the time when the junior comes in for interview...then you think "You're not soooooooooooo hiring this chap". Then, somehow, you see these ideas here.

laserbeak's picture
laserbeak
Activity Score 101

Don't you mean "You're sooooooooooooo not hiring this chap"? And why not? Be careful PuppiePoppy. It starts by deriding the ideas of younger creatives and ends with you becoming totally irrelevent, stubbornly sticking to ideas and art direction straight outta 1992.

Oscar MyM's picture
Oscar MyM
Activity Score 33

UFFFF!!!! señores JWT, Beijing. Esta si esta buena.

mlsman5000's picture
mlsman5000
Activity Score 128

Finally something good, I would remove that bad Engrish, you get it without it. Plus it sounds like complete bullshit and turns something quite clever into a scam.

dynatop's picture
dynatop
Activity Score 212

damn, there is even no Pizza Kingdom in Beijing.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Great, the whole agency is headed by junior scammers...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Copydog's picture
Copydog
Activity Score 129

Nice use of the medium, but food on the floor? I don´t buy it.

Chris's picture
Chris
Activity Score 1985

brilliant, some good stuff coming out of china these days.

BFB's picture
BFB
Activity Score 936

Very creative but takes all feel outta eating there. Why would I want to eat off the floor? Or worse, where thousands of people step on to get gum off their shoe. It's almost passes now that it's clean but wait a week or so till it starts getting really dirty or starts peeling from getting cleaned all the time. Just won't work. The idea is very original but unfortunately the positioning is terrible.

sold's picture
sold
Activity Score 3305

disgusting.
sell extra cheese, but dont make people wish to eat pizza, any kind of.

abs's picture
abs
Activity Score 37

nice

gmint7's picture
gmint7
Activity Score 2683

:::J:::

forced ( its original but desperate )
gross ( as i am stepping on my potential food choice)

but good originality!!!

:::J:::

Misstree's picture
Misstree
Activity Score 425

I would hate to step on zat!!

.............................

Not all who wander are lost.

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