Pizza Kingdom: Escalator

Pizza Kingdom: Escalator

Want extra cheese pizza? Just get over here!

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
Released: 2006

Your rating: None Average: 7 (41 votes)

Comments

nice

very nice

I don t like food on the floor...even if its printed

second that.

agree with you
even the idea is cool

end of joy, enjoy

very good, i like the cheese !!!!!!

cool.

MUY BUENA!!

gross...

Syd's picture

I love it. Glad I don't have to clean the escalator, but it's very nice.

Pizza Kingdom. LOL.
But is a nice idea.

hidearshake's picture

pizza on the floor... no way! The medium doesnt support the pizza. it has no relevance at all. because u actually stand on the escalator and it yacks....

quite creative, but it's like "done by a 4yearold"

some poor kid is going to lose his fingers

You see those ideas all the time when the junior comes in for interview...then you think "You're not soooooooooooo hiring this chap". Then, somehow, you see these ideas here.

Don't you mean "You're sooooooooooooo not hiring this chap"? And why not? Be careful PuppiePoppy. It starts by deriding the ideas of younger creatives and ends with you becoming totally irrelevent, stubbornly sticking to ideas and art direction straight outta 1992.

UFFFF!!!! señores JWT, Beijing. Esta si esta buena.

Finally something good, I would remove that bad Engrish, you get it without it. Plus it sounds like complete bullshit and turns something quite clever into a scam.

dynatop's picture

damn, there is even no Pizza Kingdom in Beijing.

from guangzhou/canton china

Great, the whole agency is headed by junior scammers...

Add insult to injury then burn the candle at both ends.

Nice use of the medium, but food on the floor? I don´t buy it.

Yeah, it's creative but just not right.

Chris's picture

brilliant, some good stuff coming out of china these days.

Very creative but takes all feel outta eating there. Why would I want to eat off the floor? Or worse, where thousands of people step on to get gum off their shoe. It's almost passes now that it's clean but wait a week or so till it starts getting really dirty or starts peeling from getting cleaned all the time. Just won't work. The idea is very original but unfortunately the positioning is terrible.

disgusting.
sell extra cheese, but dont make people wish to eat pizza, any kind of.

nice

gmint7's picture

:::J:::

forced ( its original but desperate )
gross ( as i am stepping on my potential food choice)

but good originality!!!

Misstree's picture

I would hate to step on zat!!
.............................

Not all who wander are lost.

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