Pizza Hut: Time

A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise.

Advertising Agency: BBDO Guerrero/Proximity, Makati City, The Philippines

Chief Creative Officer: David Guerrero

Executive Creative Directors: David Guerrero, Simon Welsh, Joel Limchoc

Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Gary Amante

Photographer: Marlon Balangon

Copywriter: Rey Tiempo

Advertiser’s Supervisor: Elaine V. Guzman

Account Manager: Shirley Gadia

Account Supervisor: Ombet Traspe

Producer: Al Salvador

22 comments

Guest's picture
Guest

boring

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice, but has small range...

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bknowlden's picture
bknowlden
3647 pencils

that's the idea. I love it.

CrackerJackWorks's picture
CrackerJackWorks
14511 pencils

works for me

Guest's picture
Guest

i like too

silvi's picture
silvi
4172 pencils

works for me too

Guest's picture
Guest

Small range but big PR opportunity

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

nice but, who start the clock? jajajajaj the delivery guy!!!
just kidding, the idea is clear to the observer

xxx Adams xx's picture
xxx Adams xx
32 pencils

agree.

Guest's picture
Guest

love it

Honest Dave's picture
Honest Dave
233 pencils

Nothing like getting a crappy pizza in 30 minutes or less.

AmigoInvisible's picture
AmigoInvisible
195 pencils

Awesome. Great job!

gonndo's picture
gonndo
1096 pencils

Great!!!!!!!!!!!!!!!!!!!!!!!!!

It keeps promise alive.

Well done, guys.

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

everartz's picture
everartz
7611 pencils

what makes me sure as a customer that the driver started the stop watch right before getting on the bike to deliver?
doesnt make trust more...

| Everartz |

A stranger abroad's picture
A stranger abroad
427 pencils

This is a good idea. Of course a pizza can get cold and soggy in 30 minutes. Not that that makes much difference to PH shit which is terrible no matter how fresh it is.

But this is still a good, cheap, visible, highly targeted and relevant 'proof' of their core promise. Nice idea.

skinny's picture
skinny
161 pencils

Great idea. Might not work for creative types, but will definitely have a great impact on the man-on-the-street. Good one.

fuckyeahyanny's picture
fuckyeahyanny
4 pencils

Agree.

Just an opinion's picture
Just an opinion
9 pencils

I agree skinny..love it

lucdesaulniers's picture
lucdesaulniers
1145 pencils

And if he is late? Free pizza with bad ad message.. "hey am late for your pizza"

Kavita_Adhikari's picture
Kavita_Adhikari
8 pencils

I like the comments made above more than the ad... hahaha

The idea is not 'out of the world' for me.

critics "ad'' value :)

Migzter13's picture
Migzter13
973 pencils

talk about giving the delivery dude sheer pressure. haha. The HATE LATE concept as I heard, was done by a fellow thomasian of mine. Higher batch of course.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

the counter must start from the moment the customer drops the phone, not the delivery time from the store to the customer.

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