Pizza Hut: Time
A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise.
Advertising Agency: BBDO Guerrero/Proximity, Makati City, The Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: David Guerrero, Simon Welsh, Joel Limchoc
Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Gary Amante
Photographer: Marlon Balangon
Copywriter: Rey Tiempo
Advertiser’s Supervisor: Elaine V. Guzman
Account Manager: Shirley Gadia
Account Supervisor: Ombet Traspe
Producer: Al Salvador
22 Comments
boring
Nice, but has small range...
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that's the idea. I love it.
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brandon
www.brandonknowlden.com
works for me
i like too
works for me too
Small range but big PR opportunity
http://dearadvertisin.blogspot.com/
nice but, who start the clock? jajajajaj the delivery guy!!!
just kidding, the idea is clear to the observer
agree.
love it
Nothing like getting a crappy pizza in 30 minutes or less.
www.davestyler.com
Awesome. Great job!
Great!!!!!!!!!!!!!!!!!!!!!!!!!
It keeps promise alive.
Well done, guys.
See you at road...
what makes me sure as a customer that the driver started the stop watch right before getting on the bike to deliver?
doesnt make trust more...
| Everartz |
This is a good idea. Of course a pizza can get cold and soggy in 30 minutes. Not that that makes much difference to PH shit which is terrible no matter how fresh it is.
But this is still a good, cheap, visible, highly targeted and relevant 'proof' of their core promise. Nice idea.
Great idea. Might not work for creative types, but will definitely have a great impact on the man-on-the-street. Good one.
Agree.
I agree skinny..love it
And if he is late? Free pizza with bad ad message.. "hey am late for your pizza"
I like the comments made above more than the ad... hahaha
The idea is not 'out of the world' for me.
critics "ad'' value :)
talk about giving the delivery dude sheer pressure. haha. The HATE LATE concept as I heard, was done by a fellow thomasian of mine. Higher batch of course.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
the counter must start from the moment the customer drops the phone, not the delivery time from the store to the customer.