Pirelli tires: Mouse
To launch the new P Zero, Pirelli produced a film exclusively for the Internet starring Uma Thurman: Mission Zero. Promotional kits were distributed to Pirelli's main clients to invite them to check out P Zero's performance in the new film.
Advertising Agency: Leo Burnett, Săo Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Juliana Paracencio, Felipe Massis
Copywriter: Leonardo Assad
Photographers: Luis Fernando Macian, Mauricio Cassano
Published: July 2007