Let's dance attack

October 2011
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On the eve of the F1 Grand Prix at Monza, 30 professional dancers from Paris, Rome and Milan descended upon the famous Arco dell Pace in Milan to launch Pirelli’s new P-Zero Silver tire. They performed a graceful, yet powerful dance attack, set to the music of Breakbot’s “Fantasy”. This event and film highlights Pirelli’s partnership with F1 and the “Let’s Dance” campaign. The dance attack was choreographed by acclaimed French choreographer Paola Ka and filmed by Nathalie Canguilhem with HSI London.

Advertising Agency: 72&Sunny Amsterdam, Netherlands
Creative directors: Carco Cavallone, Robert Nakata
Production: HSI London
Director: Nathalie Canguilhem
Music: Breakbot "Fantasy"

Comments (8)

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vote4pedro's picture
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I'm not sure how it qualifies as "ambient" when the crowd is obviously extras paid to act like they're into it. You can see the same people in the background of different settings. Even in the best flash mobs, people just stand there and take pictures with their cell phones. So really it's just a 2 minute commercial disguised as a flash mob, made for youtube.