28 comments

Ag's picture
Ag
305 pencils

Nice. Too bad something like this just won GranPrix in FIAP.

oyunger's picture
oyunger
26 pencils

Ford did this already

juliangray's picture
juliangray
987 pencils

i think this is dangerous... people do manouvers trying to avoid what apears to be a bump in the road.

imagine a crash because someone hits the breaks trying not to hit one of this colosal bumps.

I never thought that i would say this but I HOPE ITS A FAKE.

Wordnerd's picture
Wordnerd
6662 pencils

ditto

andreis's picture
andreis
285 pencils

agree,
not the best place to communicate your message, very dangerous distraction from the roadd

--
cargocollective.com/andrei

abdou's picture
abdou
76 pencils

especially in India where you can't mess with the car in an over crowded place.

Zemane's picture
Zemane
284 pencils

Scam ad.
Definetely.

"Talent is luck. The important thing in life is courage."

daniel ieraci's picture
daniel ieraci
333 pencils

I think it's actually illegal to tamper with both road signs and the road itself for advertising purposes, so am pretty certain this is a fake.

I-know-all's picture
I-know-all
53 pencils

Hey Guys... Its kick ass.. i love it.. And It's original ad. I have seen it in India. it won awards locally. Jwt has copied this ad for FORD.. as is.. its strange.. they have also lifted the line from this ad. guys be original. It has to stop..this culture of lifting ideas and executing them in better way.. is really not going to take you anywhere.. like this if JWT Santiago, Chile.. need more ideas.. please come to India..
India Rock!!

kgeiger's picture
kgeiger
7102 pencils

Strange how JWT Santiago could produce an advert in Chile 7 months before it was produced in India by Y&R Everest... Or do you mean that Y&R copied this from JWT who copied it from another Indian agency?...

Zeus's picture
Zeus
912 pencils

done

kirstykirst's picture
kirstykirst
2 pencils

I hope that someone swerves to avoid this and hits the person that made this ad.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

It won't matter what kind of suspension you have when you t-bone a guardrail because this ad got jammed into your wheel-well

Slim Hmaied's picture
Slim Hmaied
2 pencils

what is the product ?

tamer samy's picture
tamer samy
683 pencils

I think it can cause a lot of dangerous accidents !!

hollywood's picture
hollywood
103 pencils

I particularly love that they went to the effort of photographing a guy putting it on the road. It's like they thought we wouldn't believe it was authentic. Oh wait, that's right, we don't!

marco2008's picture
marco2008
22 pencils

concepts like these look good only in photographs. In reality, i doubt any driver would see the sticker as a real pothole.

Clief Kole's picture
Clief Kole
126 pencils

To me this is what I call irresponsible advertising.

Lecter Lecaros's picture
Lecter Lecaros
564 pencils

this was done before by JWT Chile, and they did it better the floor graphics were placed in lateral streets and parking areas with speed limits that didn't exceed 10 kilometers per hour, with the objective of looking out for the driver's safety

puppiepoppy's picture
puppiepoppy
1636 pencils

FEELS LIKE A.....BADLY RETOUCHED PHOTO!

Look at the typo on both pictures and they are different, eventhough it's on the same spot. Come on guys, upload some real stuffs!

Guest's picture
Guest

What typos?

Mr.Top's picture
Mr.Top
728 pencils

done

reeftio's picture
reeftio
8 pencils

its DAngerous you BONE HEAD!!

Guest's picture
Guest

its DAngerous you BONE HEAD!!

X2!! I ride a motorcycle, and hitting a real pothole like this would be the end of you - so any biker would take severe evasive action. This BS would get somebody killed. I hope they put one around here - I'll sue their asses good.

Guest's picture
Guest

"To me this is what I call irresponsible advertising."

PERFECT!

Guest's picture
Guest

beautifully done no doubt

mylvinsales's picture
mylvinsales
4 pencils

For WHAT!? I dont really see what you mean here but for me as an audience, I could say that there isnt good happening right in front of us.

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