Feels like Pioneer Suspension.
Advertising Agency: Y&R Everest, Mumbai, India
Creative Directors: Makarand Patil
Art Director:Makarand Patil
Copywriter: Vijay Lalwani
Photographer: Sandeep Suvarna
Published: June 2007
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28 Comments
Nice. Too bad something like this just won GranPrix in FIAP.
Ford did this already
i think this is dangerous... people do manouvers trying to avoid what apears to be a bump in the road.
imagine a crash because someone hits the breaks trying not to hit one of this colosal bumps.
I never thought that i would say this but I HOPE ITS A FAKE.
ditto
agree,
not the best place to communicate your message, very dangerous distraction from the roadd
--
cargocollective.com/andrei
especially in India where you can't mess with the car in an over crowded place.
Scam ad.
Definetely.
"Talent is luck. The important thing in life is courage."
I think it's actually illegal to tamper with both road signs and the road itself for advertising purposes, so am pretty certain this is a fake.
JWT Chile.
http://adsoftheworld.com/media/ambient/ford_ranger_rough_road?size=_or...
Hey Guys... Its kick ass.. i love it.. And It's original ad. I have seen it in India. it won awards locally. Jwt has copied this ad for FORD.. as is.. its strange.. they have also lifted the line from this ad. guys be original. It has to stop..this culture of lifting ideas and executing them in better way.. is really not going to take you anywhere.. like this if JWT Santiago, Chile.. need more ideas.. please come to India..
India Rock!!
Strange how JWT Santiago could produce an advert in Chile 7 months before it was produced in India by Y&R Everest... Or do you mean that Y&R copied this from JWT who copied it from another Indian agency?...
done
I hope that someone swerves to avoid this and hits the person that made this ad.
It won't matter what kind of suspension you have when you t-bone a guardrail because this ad got jammed into your wheel-well
what is the product ?
I think it can cause a lot of dangerous accidents !!
TAMER SAMY
www.leapstudios.net
I particularly love that they went to the effort of photographing a guy putting it on the road. It's like they thought we wouldn't believe it was authentic. Oh wait, that's right, we don't!
concepts like these look good only in photographs. In reality, i doubt any driver would see the sticker as a real pothole.
To me this is what I call irresponsible advertising.
this was done before by JWT Chile, and they did it better the floor graphics were placed in lateral streets and parking areas with speed limits that didn't exceed 10 kilometers per hour, with the objective of looking out for the driver's safety
www.therarebulldog.org
FEELS LIKE A.....BADLY RETOUCHED PHOTO!
Look at the typo on both pictures and they are different, eventhough it's on the same spot. Come on guys, upload some real stuffs!
www.michaelwongcc.com
What typos?
done
its DAngerous you BONE HEAD!!
its DAngerous you BONE HEAD!!
X2!! I ride a motorcycle, and hitting a real pothole like this would be the end of you - so any biker would take severe evasive action. This BS would get somebody killed. I hope they put one around here - I'll sue their asses good.
Agreed. This is a very dangerous advert. I ride a 200kg motorbike, and if I saw this coming up in front of me, I would swerve out the way. If there was a car in the lane next to me, that would mean an accident for both of us. Stupid advertising!!! Honestly, who thinks up this stuff???
"To me this is what I call irresponsible advertising."
PERFECT!
beautifully done no doubt