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Fuck the Poor

Agency: 
Published/Aired: 
April 2014

Fuck The Poor?

Description: 

A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate.

Ambient advertisment created by Pilion Trust, United Kingdom for Pilion Trust, within the category: Public Interest, NGO.

Advertising Agency: Publicis, London, UK
Creative Director: Andy Bird
Art Director: Jolyon Finch
Copywriter: Steve Moss
Agency Producer: Sam Holmes
Director: Jonathan Pearson

Comments (7)

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Highest Rated

morse's picture
morse
Activity Score 17775

The lesson: You need to shock people into action?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture
morse
Activity Score 17775

The lesson: You need to shock people into action?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 47545

Yep....

instant coppee's picture
instant coppee
Activity Score 45

that's the thing to do when society pretends not to notice

satish singh
creative director, max l'agence

maper's picture
maper
Activity Score 206

Unsure if it'll change behaviour, but god - this cuts right to the heart of the issue.

kevinmalone's picture
kevinmalone
Activity Score 59

While I understand the message trying to be conveyed (and it's good), I don't think this actually works. Many of those people could be like me, in that I NEVER give to a panhandler or random stranger. I instead give to a reputable charity where I KNOW the money will be used in a way that will actually benefit those that are poor and less fortunate. To infer that people don't care about poor people because they won't give to a random person on the street with a sign is insulting to people like me who choose to regularly donate to reputable charities.

Nope, it's not Ashton Kutcher, it's Kevin Malone.

joelgutierrez's picture
joelgutierrez
Activity Score 14

Genius!

Joel Gutiérrez
YuJo! Creatividad Aplicada ®

instant coppee's picture
instant coppee
Activity Score 45

client has balls, now try ignoring that ...

satish singh
creative director, max l'agence

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