To promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, we created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick. We hired Atomic Props to produce a series of five-foot-tall afro picks and then we set them in large shrubs and bushes around the city.
Our goal was to generate buzz and ticket sales, and we got both – five stories on the local news, and a 60% increase in ticket sales.
A play about barber shops.
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