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Pick

Published/Aired: 
August 2007
Description: 

To promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, we created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick. We hired Atomic Props to produce a series of five-foot-tall afro picks and then we set them in large shrubs and bushes around the city.

Our goal was to generate buzz and ticket sales, and we got both – five stories on the local news, and a 60% increase in ticket sales.

Cuttin' Up
A play about barber shops.
alliancetheatre.org

Advertising Agency: BBDO Atlanta, USA
Art Director: Marco Howell
Creative Director: Kyle Lewis
Producers: Patrick Hudson, Kelly Harden
Production Company: Atomic Props
Writer: Phil Gable

Comments (15)

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Highest Rated

Guest's picture
Guest

Hey go suck yourself. I'm sure the whole thing is not only about getting an afro.

It also has to do with the times and events that occurred while the hairstyle was in.

Billy Hill's picture
Billy Hill

What's worse than an ad with an afro? A whole fucking play dedicated to the hairstyle.

C'mon, am I the only person sick of this shtick?

proverbialthought's picture
proverbialthought
Activity Score 278

For some the afro was a "cool" trend; for others it's just one of the types of hairstyles that they can wear. So, it may have gone out of style for some; it is always in play for others. Kind of like grundge music and neo soul. May have gone out of style in a mass media scale, but the purists still get down to it regardless of media attention.

As for a play about the afro... It was probably written by people who do not and cannot wear an afro so I will guess that it is sooooooooooo lame.

Culture In Ads: www.culturaltheology.org

Phil Gable's picture
Phil Gable
Activity Score 4

It was written by Craig Marberry.
http://www.craigmarberry.com/

Guest's picture
Guest

Hey go suck yourself. I'm sure the whole thing is not only about getting an afro.

It also has to do with the times and events that occurred while the hairstyle was in.

klaussnow's picture
klaussnow
Activity Score 1675

I haven't seen afros done, I think this is cute, translation gets lost about a theatrical play, but thats only because I don't read anything, actually, I should just 'fess up...I can't read...

... its already been done...

nycCreative's picture
nycCreative
Activity Score 98

i agree, seen this approach done so many times..in every media possible...

fersvax's picture
fersvax
Activity Score 1239

Can anyone see what I see??? This is fake, just compare the pixel in the VW and the pixels over the red thing (dunno how to say it) and the difference is huge.

FER.

Bye's picture
Bye
Activity Score 1464

I see what you see.

Jean_BR's picture
Jean_BR
Activity Score 48

i see it also

ODoyle's picture
ODoyle
Activity Score 260

I see dead people.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

You just made me spill my fuckin' coffee.
You owe me $2.50 and another $10.00 for the dry cleaner...

bknowlden's picture
bknowlden
Activity Score 3647

Just because the comp was "comped" doesn't necessarily mean the whole thing was faked...

Phil Gable's picture
Phil Gable
Activity Score 4

We did actually produce this piece. We took this photo at Clark Atlanta University. We touched up the lighting in the photo because we wanted it to look crisp and clean when we sent it out for shows, but it's not a fake piece – that pick was actually in that bush. It might look weird also because the pick is only about half an inch thick, so I can see you might question it, but it was a real thing. I actually have the last remaining pick and the shipping crate they came in sitting just a few feet away from me as I type this. I can send you more pictures if you're still skeptical. phil.gable@bbdoatl.com

Guest's picture
Guest

that's hilarious banter.
wow. haters.
too bad they never saw the ATL news coverage of this "fake" event.

-marco

laserbeak's picture
laserbeak
Activity Score 101

It's just too bad it hasn't actually been executed. Photoshopping an ambient idea doesn't cut it. That said, it's a great idea despite what the usual chorus of frustrated creatives/haters on this site have to say.

To criticize is easy. To realize takes hard work.

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