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Comments (13)

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Copy_Can's picture
Copy_Can

TOO horrible.

Goblin's picture
Goblin
Activity Score 412

uh...hard one to understand....who is target group here? everyone? gimmi something simple

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krautland's picture
krautland
Activity Score 3216

hard to understand? I got that in a second.

I'm quite alright with this ad. not "oh my god, this is so fantastic, I wish I had done that" but okay.

Ad_Man's picture
Ad_Man
Activity Score 826

agree...

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tincho's picture
Tincho
Activity Score 1093

Agree too... Its quite easy to get.

The problem sometimes is because they dont click on the pic to zoom in and read.

Silver Surfer's picture
Silver Surfer
Activity Score 28

Again, a nice ad smart and simple. I think the target is anyone who knows how to think.

ivan's picture
ivan

I don't understand the no sayers. I think it's smart.

Rockland's picture
Rockland
Activity Score 101

too bad!

rockland

elgrecones's picture
elgrecones
Activity Score 323

hum... a bag that doesnt exists...
very good to carry nothing...

matks's picture
matks
Activity Score 476

C'mon it's a metaphore. The bags are not invisible to your shopping items but to the enviornment. This stand is quite smart. Should be put in front of supermarkets.

demplu's picture
demplu
Activity Score 12

yeah,,this is great

Guest's picture
Guest

I thought it was brilliant! It makes you look at it and ask questions. Then, the text below provides the answer: biodegradeable - hence, not landfill, as similarly explained by matks. Someone's gotta give some props to the agency that created it.

And, YES - The demographic is obviously "everyone" - at least everyone walking on the street (and not driving in their cars). Why? Because the environment IS everyone's concern, and so here's a simple way to communcate community goodwill and support while at the same time getting people's attention and getting them to stop and think.

Props to TBWA. (And no, I'm not employed, related to, or even KNOW anyone at that agency, or Pharmasave for that matter.)

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