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13 comments

Copy_Can's picture
Copy_Can

TOO horrible.

Goblin's picture
Goblin
407 pencils

uh...hard one to understand....who is target group here? everyone? gimmi something simple

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krautland's picture
krautland
3204 pencils

hard to understand? I got that in a second.

I'm quite alright with this ad. not "oh my god, this is so fantastic, I wish I had done that" but okay.

Ad_Man's picture
Ad_Man
828 pencils

agree...

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tincho's picture
Tincho
1093 pencils

Agree too... Its quite easy to get.

The problem sometimes is because they dont click on the pic to zoom in and read.

Silver Surfer's picture
Silver Surfer
28 pencils

Again, a nice ad smart and simple. I think the target is anyone who knows how to think.

ivan's picture
ivan

I don't understand the no sayers. I think it's smart.

Ivan Raszl, admin of AotW

rockland's picture
rockland
34 pencils

too bad!

elgrecones's picture
elgrecones
323 pencils

hum... a bag that doesnt exists...
very good to carry nothing...

matks's picture
matks
475 pencils

C'mon it's a metaphore. The bags are not invisible to your shopping items but to the enviornment. This stand is quite smart. Should be put in front of supermarkets.

demplu's picture
demplu
12 pencils

yeah,,this is great

Guest's picture
Guest

I thought it was brilliant! It makes you look at it and ask questions. Then, the text below provides the answer: biodegradeable - hence, not landfill, as similarly explained by matks. Someone's gotta give some props to the agency that created it.

And, YES - The demographic is obviously "everyone" - at least everyone walking on the street (and not driving in their cars). Why? Because the environment IS everyone's concern, and so here's a simple way to communcate community goodwill and support while at the same time getting people's attention and getting them to stop and think.

Props to TBWA. (And no, I'm not employed, related to, or even KNOW anyone at that agency, or Pharmasave for that matter.)

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