P&G Vick: Vick Fragrance Test

Watch the video too: http://www.youtube.com/watch?v=D67kW4pI-78

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Tony Goes
Art Director: Nelson Costa
Copywriter: Cristiane Parede
Published: March 2011

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12 comments

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

boa idéia. incrível, é uma situação que está na nossa cara o tempo todo e ninguém tinha pensado em usar isso para Vick. Show de bola. Parabéns.
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Nice idea. This situation is present in our lives and we didn't realized we could use it to create something for Vick yet. Congrats.

dmbdesign's picture
dmbdesign
17 pencils

Is that more closer DM than Ambient?

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

wow..! good ambient idea.

jackblack's picture
jackblack
2261 pencils

Kind of sort of interesting.

tamer samy's picture
tamer samy
683 pencils

Awesome idea..

tirthomitro's picture
tirthomitro
2722 pencils

nice one

they showed me a picture & i laughed
dignity has never been photographed

vidya.shankaran's picture
vidya.shankaran
724 pencils

Really liked this campaign .. very refreshing.. +1

Nike Diesel's picture
Nike Diesel
13339 pencils

Nice one.

Glut's picture
Glut
3947 pencils

very clever idea!

ceoisjj's picture
ceoisjj
126 pencils

this is sooo smart!!

snowgoosegirl's picture
snowgoosegirl
32 pencils

wow! a breath of fresh air...really different.

#okbye

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