P&G Pantene Pro-V Anti_Dandruff Shampoo: Dandruff is not appetizing

STOPS IT: Anti-dandruff shampoo by Pantene Pro-V

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriters: Susanne Dupon, Sascha Dreschinski
Photographer: Björn Giesbrecht
Production: Mathias Renner, Peter Engel
Published: January 2010

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30 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's a nice idea I think, but if it's not appatizing why put salt on your food? That's the only 'false' link here.

And the back saying STOP IT! is a bit screamy for a brand like Pantene.

thedesignaddict's picture
thedesignaddict
5331 pencils

I wouldn't allow this in my restaurant. Why would I want to allow my hungry customers to think, 'Wow, that's disgusting'.

It's a creative wank. Advertising for advertising people.

Jiki ADV's picture
Jiki ADV
23 pencils

agreed

LeeHarvey's picture
LeeHarvey
3045 pencils

I absolutely agree with thedesignaddict. Sprinkling dandruff on your food is sooo grosssss, eeeeewwwwww!

L. Wiesen's picture
L. Wiesen
258 pencils

Good idea...

Galo's picture
Galo
441 pencils

The idea is really good, but I still think it needed more time to develop it...

Hibon's picture
Hibon
3731 pencils

agree...I wouldn't allow this in my restaurant.

Simple ideas are the best !

Sven Gali's picture
Sven Gali
845 pencils

ewe yuck...So when does dandruff and food ever go together. I think I just lost my appetite.

kingzeus's picture
kingzeus
260 pencils

why??

"you are valued for your value so be valuable..."

Guest's picture
Guest

muy bueno

feddy_boo179's picture
feddy_boo179
71 pencils

brilliant idea but not so good execution and connection. who's gonna have a delicious meal after seeing this and imaging that they are having real dandruff on their heads ???

Guest's picture
Guest

very nice concept but i wish they had chosen a different medium to portray it......

raven's picture
raven
204 pencils

I wouldn't put salt on my dish with a salt shaker like that. nice try though...

i have a question's picture
i have a question
73 pencils

Good concept. Conveys the message. But Consumers will say - its disgusting.

Guest's picture
Guest

Not at all feasible. Nobody would sprinkle dandruff on food, even though it's salt. Idea looks good, but may work on a different medium, maybe print.

Dzsoi's picture
Dzsoi
5269 pencils

Guest | Tue, 2010-07-06 10:46

Done and done : http://www.joelapompe.net/2007/10/16/no-holes-saliere-sans-trou/

Aphex's picture
Aphex
264 pencils

La idea me gusta, pero eso de "echarle" caspa a tu comida... faltó pulir.

"Si eres buen copy, presiona alt + F4"

Cheerriiee's picture
Cheerriiee
952 pencils

Great idea, Good execution, Bad application.

Guest's picture
Guest

the idea is good but. how come is salts not pepper and i agree what had said . try to develop it again.

Guest's picture
Guest

Nice idea good job

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny idea

Guest's picture
Guest

i like it ,, it is really cool

Guest's picture
Guest

I think if the holes were sealed, it would make more sense that the dandruff is stopped. No one wants to eat whatever comes out of this shaker anyways.

AssassinX's picture
AssassinX
1329 pencils

OMG it's disgusting.

But I like it, LOL

Guest's picture
Guest

I want one I collect salt and pepper shakers.

Johi's picture
Johi
6 pencils

- Good one -

Guest's picture
Guest

Wrong idea gone badly astray. What client approved such a bad idea? There are a lot of analogies that "work" in the world which doesn't make them appropriate as an advertising concept. No one bothered to think this through, or ask a real consumer.

Guest's picture
Guest

wonderful

kbx911's picture
kbx911
916 pencils

salt is salt, people will look at this on their table at the restaurant and chuckle, very few will refrain from using the salt because the print on the outside makes it look like it is dandruff, come on! It's a brilliant idea.

You Are What You Expect

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