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P&G Pantene Pro-V Anti_Dandruff Shampoo: Dandruff is not appetizing

P&G Pantene Pro-V Anti_Dandruff Shampoo: Dandruff is not appetizing
Your rating: None Average: 5.7 (61 votes)

STOPS IT: Anti-dandruff shampoo by Pantene Pro-V

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriters: Susanne Dupon, Sascha Dreschinski
Photographer: Björn Giesbrecht
Production: Mathias Renner, Peter Engel
Published: January 2010

30 Comments

Jaap Grolleman's picture 6401 pencils

It's a nice idea I think, but if it's not appatizing why put salt on your food? That's the only 'false' link here.

And the back saying STOP IT! is a bit screamy for a brand like Pantene.

thedesignaddict's picture 4341 pencils
2

I wouldn't allow this in my restaurant. Why would I want to allow my hungry customers to think, 'Wow, that's disgusting'.

It's a creative wank. Advertising for advertising people.

Jiki ADV's picture 21 pencils

agreed

LeeHarvey's picture 3087 pencils
2

I absolutely agree with thedesignaddict. Sprinkling dandruff on your food is sooo grosssss, eeeeewwwwww!

L. Wiesen's picture 258 pencils
8

Good idea...

Galo's picture 445 pencils

The idea is really good, but I still think it needed more time to develop it...

Hibon's picture 3612 pencils
4

agree...I wouldn't allow this in my restaurant.

Simple ideas are the best !

Sven Gali's picture 845 pencils

ewe yuck...So when does dandruff and food ever go together. I think I just lost my appetite.

kingzeus's picture 260 pencils

why??

"you are valued for your value so be valuable..."

Guest's picture

muy bueno

feddy_boo179's picture 71 pencils

brilliant idea but not so good execution and connection. who's gonna have a delicious meal after seeing this and imaging that they are having real dandruff on their heads ???

Guest's picture

very nice concept but i wish they had chosen a different medium to portray it......

raven's picture 194 pencils

I wouldn't put salt on my dish with a salt shaker like that. nice try though...

i have a question's picture 73 pencils

Good concept. Conveys the message. But Consumers will say - its disgusting.

Guest's picture
Guest's picture
3

Not at all feasible. Nobody would sprinkle dandruff on food, even though it's salt. Idea looks good, but may work on a different medium, maybe print.

Dzsoi's picture 4985 pencils

Guest | Tue, 2010-07-06 10:46

Done and done : http://www.joelapompe.net/2007/10/16/no-holes-saliere-sans-trou/

Aphex's picture 262 pencils

La idea me gusta, pero eso de "echarle" caspa a tu comida... faltó pulir.

"Si eres buen copy, presiona alt + F4"

Cheerriiee's picture 956 pencils

Great idea, Good execution, Bad application.

Guest's picture

the idea is good but. how come is salts not pepper and i agree what had said . try to develop it again.

Guest's picture

Nice idea good job

alexander_bickov's picture 3323 pencils

Funny idea

Guest's picture

i like it ,, it is really cool

Guest's picture

I think if the holes were sealed, it would make more sense that the dandruff is stopped. No one wants to eat whatever comes out of this shaker anyways.

AssassinX's picture 1347 pencils

OMG it's disgusting.

But I like it, LOL

Guest's picture

I want one I collect salt and pepper shakers.

Johi's picture 6 pencils

- Good one -

Guest's picture
1

Wrong idea gone badly astray. What client approved such a bad idea? There are a lot of analogies that "work" in the world which doesn't make them appropriate as an advertising concept. No one bothered to think this through, or ask a real consumer.

Guest's picture

wonderful

kbx911's picture 845 pencils

salt is salt, people will look at this on their table at the restaurant and chuckle, very few will refrain from using the salt because the print on the outside makes it look like it is dandruff, come on! It's a brilliant idea.

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