Peugeot South Africa: Couch

You only truly understand the meaning of life when you plant a tree you know you will never sit under. 95% Recyclable.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers, Keshia Meyerson
Copywriters: Bennie Du Plessis, Olwen South, Hailey Hounsom, Kgaugela Motaung
Photographer: Garth Palmer
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Other additional credits: Sagren Reddy
Released: 2009

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17 comments

dsklan's picture
dsklan
1927 pencils

cool couch, but i dont get the idea...

mattattaxx's picture
mattattaxx
273 pencils

read the brief. They're all in public places 9malls, dealerships, etc) with a plaque that has the meaning of life quote. This is the first of many objects, and it's in the shape of something you use every day. This, however, is 95% recyclable. It promotes the value of having something with minimal impact on the environment, especially since cars generally have tremendous impact. It's clever and heart touching.

Guest's picture
Guest

where is the tree? or are they referring to the battree of the car?

BecauseISaidSo's picture
BecauseISaidSo
24 pencils

This is awesome! I want this couch in my living room.

Guest's picture
Guest

tu comment likhne ke kabil nahi hai mat likha kr

Rabubi's picture
Rabubi
560 pencils

dsklan, I think the idea is pretty easy to get. Nice write-up too. Simple, honest.

Guest's picture
Guest

Good thinking. Nice campaign. A winner.

Guest's picture
Guest

So in order for me to discover the meaning of life, i just have to plant a tree XD, you guys are right this is a SIMPLE Ad

mattattaxx's picture
mattattaxx
273 pencils

it's not their quote, but it's a rather famous one.

just think about it, maybe it'll click.

Guest's picture
Guest

guess who works at Saatchi's....who? Oh yes, I we forget.

corndogfuneral's picture
corndogfuneral
1053 pencils

I like the thought.

TRICKY's picture
TRICKY
3923 pencils

i want one!!!! can you deliver it???? btw can you you a drink while in it ?:)

The man who stops advertising to save money is like the man who stops the clock to save time

Madibaman's picture
Madibaman
101 pencils

Love it! Pretty damn cool looking couch, I must add too. Lekker!

Guest's picture
Guest

The copy line is way too long and doesn't really fit the execution.

mattattaxx's picture
mattattaxx
273 pencils

you know the objects are placed in real places eh

Guest's picture
Guest

It's not about recycling. It's about art, design and things like that.

Guest's picture
Guest

yea cos this got done across all dealerships not just this one. Let me guess this is Peugeot Fourways where all the proactive scam ads get shot? Give me a break on trying to defend this mattatraxx you dumbass.

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