Peugeot South Africa: Couch
You only truly understand the meaning of life when you plant a tree you know you will never sit under. 95% Recyclable.
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers, Keshia Meyerson
Copywriters: Bennie Du Plessis, Olwen South, Hailey Hounsom, Kgaugela Motaung
Photographer: Garth Palmer
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Other additional credits: Sagren Reddy
Released: 2009
17 Comments
cool couch, but i dont get the idea...
read the brief. They're all in public places 9malls, dealerships, etc) with a plaque that has the meaning of life quote. This is the first of many objects, and it's in the shape of something you use every day. This, however, is 95% recyclable. It promotes the value of having something with minimal impact on the environment, especially since cars generally have tremendous impact. It's clever and heart touching.
where is the tree? or are they referring to the battree of the car?
This is awesome! I want this couch in my living room.
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dsklan, I think the idea is pretty easy to get. Nice write-up too. Simple, honest.
Good thinking. Nice campaign. A winner.
So in order for me to discover the meaning of life, i just have to plant a tree XD, you guys are right this is a SIMPLE Ad
it's not their quote, but it's a rather famous one.
just think about it, maybe it'll click.
guess who works at Saatchi's....who? Oh yes, I we forget.
I like the thought.
i want one!!!! can you deliver it???? btw can you you a drink while in it ?:)
The man who stops advertising to save money is like the man who stops the clock to save time
Love it! Pretty damn cool looking couch, I must add too. Lekker!
The copy line is way too long and doesn't really fit the execution.
you know the objects are placed in real places eh
It's not about recycling. It's about art, design and things like that.
yea cos this got done across all dealerships not just this one. Let me guess this is Peugeot Fourways where all the proactive scam ads get shot? Give me a break on trying to defend this mattatraxx you dumbass.