Peugeot 308: Truck

As a Teaser to promote the launching of the new Peugeot 308, two vehicle-transport trucks circulated throughout the country, carrying three giant "308" logotypes, matching the size of the car; and the text "It's arriving!". The trucks stopped by the Peugeot dealers, enticing the curiosity of those passing by, and creating a rush of "word-of-mouth" about Peugeot's new car.

Advertising Agency: Torke Stunt, Lisbon, Portugal