Petrobras: Petrobras Trophy Tour 2011

A trophy made with a pre-salt rock.

Advertising Agency: Momentum, Brazil
Chief Creative Officer: Danilo Moraes
Chairman Momentum Entertainment Group: Beto Lima
Creative Director: Nina Lucato
Operations Director: Guilherme Ishikawa
Planning Director: Rodrigo Coelho
Planner: Filipe Botton
Art Directors: Ricardo Sanchez, Gustavo Velho, Ricardo Olimpio
Copywriters: Rafael Simi, Fabricio Franco
Digital Content Director: Giovani Rivetti
3D Project: Agostinho Zanon
3D Producer: Rodrigo Amaral
Art Director Assistants: Fabio Vilhena, Samuel Guzman
Studio: Oswaldo Kora
Producer: Antonio Silva
Market Intelligence Manager: Marcel Faria

May 2012


Design Central's picture
Design Central
364 pencils

??????? cluttered execution.

khronos's picture
998 pencils

strictly ok...very standard PR strategy...have enough people to create hype about it and it will succeed...nothing wrong with it...but nothing quite remarkable either

kleenex's picture
38932 pencils

okay so the idea worked, BUUTTTTT how much is the slat rock in the trophy really worth???

R U serious's picture
R U serious
411 pencils

Like they do in Cannes: Fiuuuuu...

300.000 views on social media? WOW that's impressive... my 5 year old nephew playing soccer got 280.000, it wasn't even close!

Say my name, say my name...

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Saber usar o que podemos usar

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