Petrobras Trophy Tour 2011

Agency Network: 
May 2012

Petrobras Troféu


A trophy made with a pre-salt rock.

Ambient advertisment created by Momentum, Brazil for Petrobras, within the category: Industrial, Agriculture.

Advertising Agency: Momentum, Brazil
Chief Creative Officer: Danilo Moraes
Chairman Momentum Entertainment Group: Beto Lima
Creative Director: Nina Lucato
Operations Director: Guilherme Ishikawa
Planning Director: Rodrigo Coelho
Planner: Filipe Botton
Art Directors: Ricardo Sanchez, Gustavo Velho, Ricardo Olimpio
Copywriters: Rafael Simi, Fabricio Franco
Digital Content Director: Giovani Rivetti
3D Project: Agostinho Zanon
3D Producer: Rodrigo Amaral
Art Director Assistants: Fabio Vilhena, Samuel Guzman
Studio: Oswaldo Kora
Producer: Antonio Silva
Market Intelligence Manager: Marcel Faria

Comments (5)

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Highest Rated

Design Central's picture
Design Central
Activity Score 364

??????? cluttered execution.

Design Central's picture
Design Central
Activity Score 364

??????? cluttered execution.

khronos's picture
Activity Score 998

strictly ok...very standard PR strategy...have enough people to create hype about it and it will succeed...nothing wrong with it...but nothing quite remarkable either

kleenex's picture
Activity Score 49614

okay so the idea worked, BUUTTTTT how much is the slat rock in the trophy really worth???

R U serious's picture
R U serious
Activity Score 418

Like they do in Cannes: Fiuuuuu...

300.000 views on social media? WOW that's impressive... my 5 year old nephew playing soccer got 280.000, it wasn't even close!

Say my name, say my name...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Saber usar o que podemos usar