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Published/Aired: 
March 2010
Description: 

Advertising Agency: CHE, Melbourne, Australia

Ambient advertisment created by CHE, Australia for Peter MacCallum Cancer Centre, within the category: Public Interest, NGO.

Take a break from the sun.

Executive Creative Director: Jason Ross
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore

Comments (42)

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Highest Rated

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Nothing groundbreaking but it's always a nice and clever idea.

CG

CABAZORRO's picture
CABAZORRO
Activity Score 366

OHHH! nice.. very nice./....

atb2005's picture
atb2005
Activity Score 13557

Another fine example of an ad with solid link between visual, copy, and what's being advertised. It's true the use of shadows or drop shadows is no longer an original or groundbreaking concept, but here it's done exceptionally well. To my knowledge, Australia has the highest rate of skin cancer (makes sense), so the shadow approach here is perfect! It's not a mere artistic gimmick, as is usually the case with other similar "shadowy" campaigns.

JamaisVu's picture
JamaisVu
Activity Score 408

Groundbreaking idea. Love how the billboard creates a shadow. This proves that the advertising industry hasn't gone out of fresh ideas.
Goodluck in Cannes :)

Widget's picture
Widget
Activity Score 5

But, when this is done before. For VW. And has won some international prizes as well. Why does it push 9 on the rating? It´s a nice idea, I like, but when it´s been done before I think you guys should re-think your ratings...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19405

Not groundbreaking, but well adapted (vw)

Enduwolf's picture
Enduwolf
Activity Score 165

Very nice, simple and effective

desaipriya's picture
desaipriya
Activity Score 24

Love it

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

clever

Adaddicted's picture
Adaddicted
Activity Score 3435

Clever ambient!

withalltherespects

dsklan's picture
dsklan
Activity Score 1926
Dzsoi's picture
Dzsoi
Activity Score 8440

Thx, I was sure I have seen something similar. So the tool has been used, the idea is still fresh.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This idea has been done MANY times. Sun Chips did a great billboard a few years ago, and won a lot of awards.

http://vimeo.com/7084875

andyStock's picture
andyStock
Activity Score 666

Love it - I love how the advert creates a shadow in which you could take a break from the sun. Excellent.

xcreativity's picture
xcreativity
Activity Score 2374

love it! congrats for the creative director

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Ramezani's picture
Ramezani
Activity Score 315

comon this was done many times. last time by vw and much better
and other question: why do you congratulate the creative director? :-)

Dzsoi's picture
Dzsoi
Activity Score 8440

How would that be better?! A sunny day is good for many many things, not only test driving a cabrio. But this 'Taking a break from the sun' message fits so tightly to this leaky board solution they're almost f*cking each other.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

we are having a good day for ads on this site.... nice

binunk's picture
binunk
Activity Score 216

agreed

Marlus Lau's picture
Marlus Lau
Activity Score 1808

cool.

®'s picture
®
Activity Score 133

Brilliant! except for noon time

®'s picture
®
Activity Score 133

Brilliant! except for noon time

Wordnerd's picture
Wordnerd
Activity Score 6692

there where better ads with this idea, sorry.

michelangelo's picture
michelangelo
Activity Score 660

very nice. very good insight

sirvan's picture
sirvan
Activity Score 29860

Guys! ...this has been done a zillion times before, and this execution is very, VERY boring.

Comon.

+++

"I love some things, and don't love some other things."

Prime83's picture
Prime83
Activity Score 497

I'm jealous, congratulations.

perromalo's picture
perromalo
Activity Score 429

Who pays for the ad?

Ensamblador's picture
Ensamblador
Activity Score 239

Very clever, but how about some more shadow for people to rest away from the sun?

sloppy4's picture
sloppy4
Activity Score 1494

much better idea than this.

sirvan's picture
sirvan
Activity Score 29860

See? Yes!

+++

"I love some things, and don't love some other things."

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Ripper.

The Jobless Writer
Will Think for Salary

Widget's picture
Widget
Activity Score 5

Hm

Hiperion's picture
Hiperion
Activity Score 3138

D O N E

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Nothing groundbreaking but it's always a nice and clever idea.

CG

jinpa's picture
jinpa
Activity Score 21

Wow!! gooood

Critic's picture
Critic
Activity Score 271

Brilliant!

Caprisel's picture
Caprisel
Activity Score 63

brilliant

textpirat's picture
textpirat
Activity Score 272
tanvir hassan's picture
tanvir hassan
Activity Score 36

good job.....though its been done before......still its working.....

Shadow Ops's picture
Shadow Ops
Activity Score 148

Sun Chips was way more relevant than this. Perhaps they never saw it or at some point executional tricks get done enough that its ok to use them to make a point to the general public..b/c heck they don't care that sun chips did it. I give it a B-...not bad but nothing to rave about anymore.

Let's keep advertising fun

toier's picture
toier
Activity Score 24

photoshop?
anyway, i love it

Guest's picture
Guest

wow! cool.. luv it.. :)

manumartin5's picture
manumartin5
Activity Score 1196

now this is very innovative and clever. Hats off. But i wonder what will happen to it after the sun moves to different direction and in the night.

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