Take a break from the sun.
Advertising Agency: CHE, Melbourne, Australia
Executive Creative Director: Jason Ross
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore
Via: Bestadsontv
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43 Comments
OHHH! nice.. very nice./....
Another fine example of an ad with solid link between visual, copy, and what's being advertised. It's true the use of shadows or drop shadows is no longer an original or groundbreaking concept, but here it's done exceptionally well. To my knowledge, Australia has the highest rate of skin cancer (makes sense), so the shadow approach here is perfect! It's not a mere artistic gimmick, as is usually the case with other similar "shadowy" campaigns.
Groundbreaking idea. Love how the billboard creates a shadow. This proves that the advertising industry hasn't gone out of fresh ideas.
Goodluck in Cannes :)
But, when this is done before. For VW. And has won some international prizes as well. Why does it push 9 on the rating? It´s a nice idea, I like, but when it´s been done before I think you guys should re-think your ratings...
Not groundbreaking, but well adapted (vw)
Very nice, simple and effective
Love it
clever
Clever ambient!
withalltherespects
done by some düsseldorfer jungs;)
http://media.adc.de/gewinner/17/10_159/detail_10_159.html
Thx, I was sure I have seen something similar. So the tool has been used, the idea is still fresh.
This idea has been done MANY times. Sun Chips did a great billboard a few years ago, and won a lot of awards.
http://vimeo.com/7084875
Love it - I love how the advert creates a shadow in which you could take a break from the sun. Excellent.
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love it! congrats for the creative director
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comon this was done many times. last time by vw and much better
and other question: why do you congratulate the creative director? :-)
How would that be better?! A sunny day is good for many many things, not only test driving a cabrio. But this 'Taking a break from the sun' message fits so tightly to this leaky board solution they're almost f*cking each other.
we are having a good day for ads on this site.... nice
agreed
cool.
Brilliant! except for noon time
Brilliant! except for noon time
there where better ads with this idea, sorry.
very nice. very good insight
Guys! ...this has been done a zillion times before, and this execution is very, VERY boring.
Comon.
+++
"I love some things, and don't love some other things."
I'm jealous, congratulations.
Who pays for the ad?
Very clever, but how about some more shadow for people to rest away from the sun?
much better idea than this.
See? Yes!
+++
"I love some things, and don't love some other things."
Ripper.
Will Think for Salary
Hm
D O N E
Nothing groundbreaking but it's always a nice and clever idea.
CG
Wow!! gooood
reality
Brilliant!
brilliant
also done. shame on you!
http://media.adc.de/gewinner/17/10_159/detail_10_159.html
good job.....though its been done before......still its working.....
Sun Chips was way more relevant than this. Perhaps they never saw it or at some point executional tricks get done enough that its ok to use them to make a point to the general public..b/c heck they don't care that sun chips did it. I give it a B-...not bad but nothing to rave about anymore.
Let's keep advertising fun
photoshop?
anyway, i love it
wow! cool.. luv it.. :)
now this is very innovative and clever. Hats off. But i wonder what will happen to it after the sun moves to different direction and in the night.
This is really powerful with the dark shadow to make you think