May 2008
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Turn off the lights and help Peter overcome his fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.

Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos

Comments (19)

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elitistjerk's picture
54 Activity Scores

Take away the bloody text and it says what?
What do they want people to do? Call in and report a suspicion? Are they trying to say that everyone with a small child could be a paedophile?

In a mostly catholic country I'd suspect there are far more important problems to look at. Not knowing where these ads will be broadcast, they're overdoing it.


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