Pepsi: Access

Exclusive music. We got it. You want it.
Get your PIN. Get online. Get the stuff.

BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver from now until the end of summer.

Every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at This poster plays a 30 second track sample of “Crazy” by Gnarls Barkley. After an announcer says: “That was a taste of an exclusive track from Gnarls Barkley. Check out for more.”

Agency: BBDO, Toronto
Via: Goodness

Log in or register to post comments