29 comments

Guest's picture
Guest

FALSO, PERO BUENO!

Guest's picture
Guest

Kinda funny. Not sure if the high school track meet spectator is going to generate a lot of sales... but it's funny spec work.

ssguixi's picture
ssguixi
215 pencils

ps it to an olympic site then

Guest's picture
Guest

Really really cool! Congrats!

everartz's picture
everartz
7611 pencils

very good indeed!

| Everartz |

jsantanaxp's picture
jsantanaxp
397 pencils

very good (2) !!

Guest's picture
Guest

excellent work peeps. An awesome idea. If they could get these mats into major even, you have a cannes winner no doubt.

Guest's picture
Guest

No, I think the medium (ambient/outdoor) and the message are well suited, actually. Don't kids make the perfect target market for sandwiches? This is very nice work. It seems so obvious, but it is in fact so fresh. Just like the bread, right?

cjh2177's picture
cjh2177
9 pencils

it's so really cool I think it can enhance Pepperidge Farm Soft Bread brand preference

I mark 8 star

Guest's picture
Guest

i think this is an awesome idea but looks photoshoped. is it real?

Guest's picture
Guest

Of course it's been photoshopped.

Guest's picture
Guest

genius.

samwanzer28's picture
samwanzer28
313 pencils

I like it, strategic and direct... more cool if you got a giant jar of jelly LOL.

Guest's picture
Guest

photoshop. it was never actually executed. i can't believe no one said a word about it being photoshopped.

Guest's picture
Guest

this is really cool and simple
good work congrats

CurryJ's picture
CurryJ
955 pencils

And what did this do for the brand?

================================================
I think; therefore I am

Guest's picture
Guest

great idea guys. but please put a little more "love" into the photoshopping. The composing is badly done (some shadows are missing).

Guest's picture
Guest

Obviously some of you lack simple comprehension skills.

This is/was student spec work. It says so in the credits.
Judge it on the idea and move on.

Some of the other ideas on aotw for 'real clients' should've never
seen the light of day in the first place.

CurryJ> bread, sandwiches, students, lunch bags? Or should this have been placed
at an old folk's home during during their Annual Geriatric Athletic Convention?

Nice sig btw. Must be a really nice view from above the clouds.

Guest's picture
Guest

falsisimo!!!!! que mal montaje!!!!

Guest's picture
Guest

I'd be careful not to post student work... someone could steal this idea and actually produce it. It's fair game if this is a comp from ad school.

ivan's picture
ivan

If I were a student I would be happy if someone actually produced my work. He still has proof here of being first with the idea.

Ivan Raszl, admin of AotW

Wordnerd's picture
Wordnerd
6662 pencils

and then sue the bastards and get rich ;)

Bea's picture
Bea
95 pencils

haha, i like it. good communication. you get it right away.

Guest's picture
Guest

cure idea, but the (very likely teen) athletes likely don't buy their own bread or give a damn what brand mom buys for them.
yes, sure mom comes to watch the track meet, but still wrong venue.
off target, but good associative work.

Guest's picture
Guest

Nice idea, but it only looks good in Photoshop and not in real.
Only a few people look at it. So it's way to expensive.

Guest's picture
Guest

its done for britannia nutri soft bread in India.

Spinnaker's picture
Spinnaker
98 pencils

Stunning idea.

Guest's picture
Guest

I would love to pole vault into that!

Guest's picture
Guest

where can I buy one? JLGlick@cgllc.net

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