Pepperidge Farm Soft Bread: Pole vault mat
Advertising School: Miami Ad School
Tutor: Timm Weber
Art Director: Felix Hoffmann
Copywriters: JJ Lim, Mircea Andronescu
Photographer: Felix Hoffmann
Released: May 2009
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29 Comments
FALSO, PERO BUENO!
Kinda funny. Not sure if the high school track meet spectator is going to generate a lot of sales... but it's funny spec work.
ps it to an olympic site then
Really really cool! Congrats!
very good indeed!
| Everartz |
very good (2) !!
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Comunique9
excellent work peeps. An awesome idea. If they could get these mats into major even, you have a cannes winner no doubt.
No, I think the medium (ambient/outdoor) and the message are well suited, actually. Don't kids make the perfect target market for sandwiches? This is very nice work. It seems so obvious, but it is in fact so fresh. Just like the bread, right?
it's so really cool I think it can enhance Pepperidge Farm Soft Bread brand preference
I mark 8 star
i think this is an awesome idea but looks photoshoped. is it real?
Of course it's been photoshopped.
genius.
I like it, strategic and direct... more cool if you got a giant jar of jelly LOL.
que sera sera
photoshop. it was never actually executed. i can't believe no one said a word about it being photoshopped.
this is really cool and simple
good work congrats
And what did this do for the brand?
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I think; therefore I am
great idea guys. but please put a little more "love" into the photoshopping. The composing is badly done (some shadows are missing).
Obviously some of you lack simple comprehension skills.
This is/was student spec work. It says so in the credits.
Judge it on the idea and move on.
Some of the other ideas on aotw for 'real clients' should've never
seen the light of day in the first place.
CurryJ> bread, sandwiches, students, lunch bags? Or should this have been placed
at an old folk's home during during their Annual Geriatric Athletic Convention?
Nice sig btw. Must be a really nice view from above the clouds.
falsisimo!!!!! que mal montaje!!!!
I'd be careful not to post student work... someone could steal this idea and actually produce it. It's fair game if this is a comp from ad school.
If I were a student I would be happy if someone actually produced my work. He still has proof here of being first with the idea.
and then sue the bastards and get rich ;)
haha, i like it. good communication. you get it right away.
cure idea, but the (very likely teen) athletes likely don't buy their own bread or give a damn what brand mom buys for them.
yes, sure mom comes to watch the track meet, but still wrong venue.
off target, but good associative work.
Nice idea, but it only looks good in Photoshop and not in real.
Only a few people look at it. So it's way to expensive.
its done for britannia nutri soft bread in India.
Stunning idea.
Transom Draught - Always check the level of the water behind you.
I would love to pole vault into that!
where can I buy one? JLGlick@cgllc.net