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Pepperidge Farm Soft Bread: Pole vault mat

Pepperidge Farm Soft Bread: Pole vault mat
Your rating: None Average: 6.5 (35 votes)

Advertising School: Miami Ad School
Tutor: Timm Weber
Art Director: Felix Hoffmann
Copywriters: JJ Lim, Mircea Andronescu
Photographer: Felix Hoffmann
Released: May 2009

29 Comments

Guest's picture

FALSO, PERO BUENO!

Guest's picture

Kinda funny. Not sure if the high school track meet spectator is going to generate a lot of sales... but it's funny spec work.

ssguixi's picture 215 pencils

ps it to an olympic site then

Guest's picture

Really really cool! Congrats!

everartz's picture 7590 pencils

very good indeed!

| Everartz |

jsantanaxp's picture 419 pencils

very good (2) !!

Guest's picture

excellent work peeps. An awesome idea. If they could get these mats into major even, you have a cannes winner no doubt.

Guest's picture

No, I think the medium (ambient/outdoor) and the message are well suited, actually. Don't kids make the perfect target market for sandwiches? This is very nice work. It seems so obvious, but it is in fact so fresh. Just like the bread, right?

cjh2177's picture 9 pencils
8

it's so really cool I think it can enhance Pepperidge Farm Soft Bread brand preference

I mark 8 star

Guest's picture

i think this is an awesome idea but looks photoshoped. is it real?

Guest's picture

Of course it's been photoshopped.

Guest's picture

genius.

samwanzer28's picture 313 pencils

I like it, strategic and direct... more cool if you got a giant jar of jelly LOL.

que sera sera

Guest's picture

photoshop. it was never actually executed. i can't believe no one said a word about it being photoshopped.

Guest's picture

this is really cool and simple
good work congrats

CurryJ's picture 959 pencils

And what did this do for the brand?

================================================
I think; therefore I am

Guest's picture

great idea guys. but please put a little more "love" into the photoshopping. The composing is badly done (some shadows are missing).

Guest's picture
9

Obviously some of you lack simple comprehension skills.

This is/was student spec work. It says so in the credits.
Judge it on the idea and move on.

Some of the other ideas on aotw for 'real clients' should've never
seen the light of day in the first place.

CurryJ> bread, sandwiches, students, lunch bags? Or should this have been placed
at an old folk's home during during their Annual Geriatric Athletic Convention?

Nice sig btw. Must be a really nice view from above the clouds.

Guest's picture

falsisimo!!!!! que mal montaje!!!!

Guest's picture

I'd be careful not to post student work... someone could steal this idea and actually produce it. It's fair game if this is a comp from ad school.

ivan's picture

If I were a student I would be happy if someone actually produced my work. He still has proof here of being first with the idea.

Wordnerd's picture 6617 pencils

and then sue the bastards and get rich ;)

Bea's picture 95 pencils
6

haha, i like it. good communication. you get it right away.

Guest's picture
5

cure idea, but the (very likely teen) athletes likely don't buy their own bread or give a damn what brand mom buys for them.
yes, sure mom comes to watch the track meet, but still wrong venue.
off target, but good associative work.

Guest's picture
3

Nice idea, but it only looks good in Photoshop and not in real.
Only a few people look at it. So it's way to expensive.

Guest's picture

its done for britannia nutri soft bread in India.

Spinnaker's picture 100 pencils

Stunning idea.

Transom Draught - Always check the level of the water behind you.

Guest's picture

I would love to pole vault into that!

Guest's picture

where can I buy one? JLGlick@cgllc.net

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