People Opposing Women Abuse: Paper towels

What have you done?
In South Africa, a woman is raped every 26 seconds. Together, we can help put a stop to it.

Advertising Agency: TBWA\Hunt\lascaris, Johannesburg, South Africa
Creative Director: Hennie Stander
Art Director: Michael Muller
Copywriter: Grant Codron
Photographer: Janyon
Released: May 2008

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11 comments

RM's picture
RM
419 pencils

Kinda cool, but the visual of the skirt looks a bit weird, and wouldn't you lift a skirt up instead of pulling it down...

malkiampashi's picture
malkiampashi
24 pencils

It is cool.

In a violent attack, the perpetrator has no time to lift the skirt. They use force to get it off - even tearing it off the victim.

Kudos! Gets someone thinking ...

purplerodent's picture
purplerodent
123 pencils

KInda cool, but the skirt visual is weird man. couldn't tell what it was.. but kinda cool

Mindhunter

mishkaa's picture
mishkaa
296 pencils

Cool is not the word here- intelligent, effective, empathetic and striking are......bet u guys are men.....three cheers for the ambient, we actually need these kinds in every country.

BFB's picture
BFB
941 pencils

It might be intelligent, effective and empathetic for women more than men but isn't that the problem? The copy is aimed towards men, not women. The cause is just but when we're drunk off our Ass at a night club then we won't take the time to read too much in to it. Effectiveness gone.

cherrydarling's picture
cherrydarling
28 pencils

I think it would be better if the whole mouth was tiny, but it has been done, so… Next!

NatalieM's picture
NatalieM
1687 pencils

Good use of ambient. It would definitely be noticed. The art direction needs some tweaks, though.

consolidated.db's picture
consolidated.db
539 pencils

DJ Gareth Cliff?

Wow.

Wow.

I mean

Wow.

Brema's picture
Brema
192 pencils

nice though would have been more powerful if the image showed a more torn up skirt

Strike two stones with one bird

All ears's picture
All ears
233 pencils

Maybe the paper should have been cut to look like a skirt. Might have been better.

abrauf's picture
abrauf
72 pencils

nice.......

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