Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
People Opposing Women Abuse: Paper towels
What have you done?
In South Africa, a woman is raped every 26 seconds. Together, we can help put a stop to it.
Advertising Agency: TBWA\Hunt\lascaris, Johannesburg, South Africa
Creative Director: Hennie Stander
Art Director: Michael Muller
Copywriter: Grant Codron
Photographer: Janyon
Released: May 2008
Delicious
Digg
Reddit
Comments
Kinda cool, but the visual of the skirt looks a bit weird, and wouldn't you lift a skirt up instead of pulling it down...
It is cool.
In a violent attack, the perpetrator has no time to lift the skirt. They use force to get it off - even tearing it off the victim.
Kudos! Gets someone thinking ...
KInda cool, but the skirt visual is weird man. couldn't tell what it was.. but kinda cool
Cool is not the word here- intelligent, effective, empathetic and striking are......bet u guys are men.....three cheers for the ambient, we actually need these kinds in every country.
It might be intelligent, effective and empathetic for women more than men but isn't that the problem? The copy is aimed towards men, not women. The cause is just but when we're drunk off our Ass at a night club then we won't take the time to read too much in to it. Effectiveness gone.
I think it would be better if the whole mouth was tiny, but it has been done, so… Next!
Good use of ambient. It would definitely be noticed. The art direction needs some tweaks, though.
-Natalie
www.topolewski.net
DJ Gareth Cliff?
Wow.
Wow.
I mean
Wow.
nice though would have been more powerful if the image showed a more torn up skirt
Maybe the paper should have been cut to look like a skirt. Might have been better.
Post new comment