Penline Stationery: Strong tape

Penline Stationery: Strong tape

Agency: Euro RSCG, Kuala Lumpur, Malaysia
Creative Director: Case Deenadayalan
Art Director: Choo Chee Wee
Copywriter: Joel Lim

Your rating: None Average: 7.6 (5 votes)

Comments

Leandro's picture

good.

not better than good.

otto54's picture

it works.

purplesimon's picture

Been done a million times, in TV spots, outdoor, etc, etc.

This is nothing new, but I have to say it works.

agree

they could have just used one piece on the top in the middle. now that is strong.

absolutely!

but it would be harder to recognize what it is

why? you can recognize it if it's four pieces, but not if it's just one? i don't understand.

if sells it´s good

TheAdMad's picture

only nice, 7/10

everartz's picture

Creative!

gooood

chintan ruparel's picture

hehehe...i loved it! the idea works for sure..

Chints is happy. The product packshot is giant. :)

Nice, but ellechimeo have a point to say that one tape on the middle shows strenght.

My name is Dick Huges and I approve this outdoor.

your name is icaro doria, don´t lie

Leandro's picture

mora bem???? eu acho que é você tbem....

eu? icarus picarus? nem se fosse no monty python!

Noli illegitimi carborundum

wtf you guys are saying? learn to english plz

You learn English too, please

T

i like it.
Perhaps its not a superior idea but its better than 90% of all the other ads.

Yes good. Gets my signature in the traffic manager's box.

well done

Global Cheese

it's simple, and product benefit is clear. but there ain't no surprise.
you're left wishing the ad rewarded you.

good try, but you know.....

One idea or the other, boys. Not both.
Don't worry! They'll get it.
Faaaaar prefer the taped corners execution.

ok, tats it.

Customer goes "oh that's clever" and then moves on and forgets about it.

... until he parks, hops out to buy something, comes back and finds his car and a whole row of nearby cars... taped to the road.

good enough isn't good enough

farafalida's picture

this is a very creative outdoor ad and i'm proud to be malaysian...soo damn creative

If they taped the crack or corners of the building, that would've been more brilliant.... This? BORING!

Done to death.

i love this one

Not original, too used

very nice

i like it. is it real?

I would like to see the KenWood sign changed to a tape dispencer and have say a none discript car taped to the wall with the tag "good car". Sort of like a giant child has made a crappy ad for a car useing the tape on the side of the building.

Creative = problem solving

It answered the client brief. Great job!

Gr8 and creative and 3 dimentional

There is always a possibility for the betterment

great man !!!!

Corona Raymaker's picture

pretty good approach. But what exactly are the 4 strips holding on this house?

Vive La Aducation!

nice! i love this!

* it's not how good you are. it's how good you want it to be *

Congrats! this billboard has just won Silver Lion in Cannes 07!

it's def a nice scam ad and i doubt there was even a brief.

this 'ad' is for an art supplies shop in malaysia called penline. u can just make out the name in the tape roll. only art/graphic students and ppl in the ad/design biz know this shop...well...give or take a few members of the public who accidentally stumble onto it.

so...i think it only appeals to a very small group of ppl ie ppl in advertising. the general public won't even know what the ad is selling/saying. some of u even think it's for an adhesive tape?

but it did win a silver at cannes...so it MUST be great.