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Penline Stationery: Strong tape

Penline Stationery: Strong tape
Your rating: None Average: 7.8 (12 votes)

Agency: Euro RSCG, Kuala Lumpur, Malaysia
Creative Director: Case Deenadayalan
Art Director: Choo Chee Wee
Copywriter: Joel Lim

Comments

Leandro's picture 117 pencils

good.

lsadunb's picture 581 pencils

not better than good.

otto54's picture 375 pencils

it works.

----------------------------
Advertising pass, pasta remain...

purplesimon's picture 481 pencils

Been done a million times, in TV spots, outdoor, etc, etc.

This is nothing new, but I have to say it works.

_inkpact's picture 84 pencils

agree

ellehcimeo's picture 3536 pencils

they could have just used one piece on the top in the middle. now that is strong.

addyhoch10's picture 2603 pencils

absolutely!

chimie's picture 152 pencils

but it would be harder to recognize what it is

ellehcimeo's picture 3536 pencils

why? you can recognize it if it's four pieces, but not if it's just one? i don't understand.

Seixas's picture 95 pencils

if sells it´s good

"What it is. What it was."

TheAdMad's picture 557 pencils
Ney Frances's picture 660 pencils

only nice, 7/10

is there life before death?

everartz's picture 5362 pencils

Creative!

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

smilepig's picture 239 pencils

gooood

chintan ruparel's picture 1518 pencils

hehehe...i loved it! the idea works for sure..

~ old habits die hard, older ones never do ~

copywriter.txt's picture 822 pencils

Chints is happy. The product packshot is giant. :)

Nice, but ellechimeo have a point to say that one tape on the middle shows strenght.

Dick Huges's picture 939 pencils

My name is Dick Huges and I approve this outdoor.

Ney Frances's picture 660 pencils

your name is icaro doria, don´t lie

is there life before death?

Leandro's picture 117 pencils

mora bem???? eu acho que é você tbem....

Ney Frances's picture 660 pencils

eu? icarus picarus? nem se fosse no monty python!

is there life before death?

JPWrites's picture 238 pencils

Noli illegitimi carborundum

Dick Huges's picture 939 pencils

wtf you guys are saying? learn to english plz

JPWrites's picture 238 pencils

You learn English too, please

lsadunb's picture 581 pencils

T

dave78's picture 40 pencils

i like it.
Perhaps its not a superior idea but its better than 90% of all the other ads.

No fixed abode's picture 380 pencils

Yes good. Gets my signature in the traffic manager's box.

sold's picture 2341 pencils

well done

Global Cheese's picture 80 pencils

Global Cheese

it's simple, and product benefit is clear. but there ain't no surprise.
you're left wishing the ad rewarded you.

good try, but you know.....

Global Cheese

Rog's picture 6110 pencils

One idea or the other, boys. Not both.
Don't worry! They'll get it.
Faaaaar prefer the taped corners execution.

>>>> That's not an ad. THIS is an ad.

Kay's picture 161 pencils

ok, tats it.

jacksonrabbit's picture 292 pencils

Customer goes "oh that's clever" and then moves on and forgets about it.

Rog's picture 6110 pencils

... until he parks, hops out to buy something, comes back and finds his car and a whole row of nearby cars... taped to the road.

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

farafalida's picture 34 pencils

this is a very creative outdoor ad and i'm proud to be malaysian...soo damn creative

budibud's picture 124 pencils

If they taped the crack or corners of the building, that would've been more brilliant.... This? BORING!

Boediboed
Trying to retire ad-man

Have Heart's picture 922 pencils

Done to death.

amraly77's picture 45 pencils

i love this one

copyanalysis's picture 62 pencils

Not original, too used

amit parekh's picture 283 pencils

very nice

mrtalented's picture 2181 pencils

i like it. is it real?

Micky's picture 57 pencils

I would like to see the KenWood sign changed to a tape dispencer and have say a none discript car taped to the wall with the tag "good car". Sort of like a giant child has made a crappy ad for a car useing the tape on the side of the building.

Micky

addyong's picture 155 pencils

Creative = problem solving

It answered the client brief. Great job!

Give Me a Hell Yeah!!!

mickye's picture 4 pencils

Gr8 and creative and 3 dimentional

There is always a possibility for the betterment

mickye's picture 4 pencils

There is always a possibility for the betterment

malek's picture 6 pencils

great man !!!!

Corona Raymaker's picture 549 pencils

pretty good approach. But what exactly are the 4 strips holding on this house?

Vive La Aducation!

itch's picture 810 pencils

nice! i love this!

* it's not how good you are. it's how good you want it to be *

DNA's picture 22 pencils

Congrats! this billboard has just won Silver Lion in Cannes 07!

mongo's picture

it's def a nice scam ad and i doubt there was even a brief.

this 'ad' is for an art supplies shop in malaysia called penline. u can just make out the name in the tape roll. only art/graphic students and ppl in the ad/design biz know this shop...well...give or take a few members of the public who accidentally stumble onto it.

so...i think it only appeals to a very small group of ppl ie ppl in advertising. the general public won't even know what the ad is selling/saying. some of u even think it's for an adhesive tape?

but it did win a silver at cannes...so it MUST be great.

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