47 comments

Leandro's picture
Leandro
117 pencils

good.

lsadunb's picture
lsadunb
575 pencils

not better than good.

otto54's picture
otto54
381 pencils

it works.

purplesimon's picture
purplesimon
475 pencils

Been done a million times, in TV spots, outdoor, etc, etc.

This is nothing new, but I have to say it works.

_inkpact's picture
_inkpact
84 pencils

agree

ellehcimeo's picture
ellehcimeo
3522 pencils

they could have just used one piece on the top in the middle. now that is strong.

addyhoch10's picture
addyhoch10
2592 pencils

absolutely!

chimie's picture
chimie
156 pencils

but it would be harder to recognize what it is

ellehcimeo's picture
ellehcimeo
3522 pencils

why? you can recognize it if it's four pieces, but not if it's just one? i don't understand.

Seixas's picture
Seixas
95 pencils

if sells it´s good

Ney Frances's picture
Ney Frances
660 pencils

only nice, 7/10

is there life before death?

everartz's picture
everartz
7611 pencils

Creative!

| Everartz |

smilepig's picture
smilepig
254 pencils

gooood

chintan ruparel's picture
chintan ruparel
1516 pencils

hehehe...i loved it! the idea works for sure..

~ old habits die hard, older ones never do ~

copywriter.txt's picture
copywriter.txt
828 pencils

Chints is happy. The product packshot is giant. :)

Nice, but ellechimeo have a point to say that one tape on the middle shows strenght.

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and I approve this outdoor.

Ney Frances's picture
Ney Frances
660 pencils

your name is icaro doria, don´t lie

is there life before death?

Leandro's picture
Leandro
117 pencils

mora bem???? eu acho que é você tbem....

Ney Frances's picture
Ney Frances
660 pencils

eu? icarus picarus? nem se fosse no monty python!

is there life before death?

JPWrites's picture
JPWrites
238 pencils

Noli illegitimi carborundum

Dick Huges's picture
Dick Huges
939 pencils

wtf you guys are saying? learn to english plz

JPWrites's picture
JPWrites
238 pencils

You learn English too, please

lsadunb's picture
lsadunb
575 pencils

T

dave78's picture
dave78
40 pencils

i like it.
Perhaps its not a superior idea but its better than 90% of all the other ads.

No fixed abode's picture
No fixed abode
380 pencils

Yes good. Gets my signature in the traffic manager's box.

sold's picture
sold
3219 pencils

well done

Global Cheese's picture
Global Cheese
80 pencils

Global Cheese

it's simple, and product benefit is clear. but there ain't no surprise.
you're left wishing the ad rewarded you.

good try, but you know.....

Rog's picture
Rog
6094 pencils

One idea or the other, boys. Not both.
Don't worry! They'll get it.
Faaaaar prefer the taped corners execution.

>>>> That's not an ad. THIS is an ad.

Kay's picture
Kay
161 pencils

ok, tats it.

jacksonrabbit's picture
jacksonrabbit
290 pencils

Customer goes "oh that's clever" and then moves on and forgets about it.

Rog's picture
Rog
6094 pencils

... until he parks, hops out to buy something, comes back and finds his car and a whole row of nearby cars... taped to the road.

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

farafalida's picture
farafalida
34 pencils

this is a very creative outdoor ad and i'm proud to be malaysian...soo damn creative

budibud's picture
budibud
128 pencils

If they taped the crack or corners of the building, that would've been more brilliant.... This? BORING!

Boediboed
Trying to retire ad-man

Have Heart's picture
Have Heart
922 pencils

Done to death.

amraly77's picture
amraly77
55 pencils

i love this one

copyanalysis's picture
copyanalysis
62 pencils

Not original, too used

amit parekh's picture
amit parekh
283 pencils

very nice

mrtalented's picture
mrtalented
2175 pencils

i like it. is it real?

Micky's picture
Micky
55 pencils

I would like to see the KenWood sign changed to a tape dispencer and have say a none discript car taped to the wall with the tag "good car". Sort of like a giant child has made a crappy ad for a car useing the tape on the side of the building.

addyong's picture
addyong
155 pencils

Creative = problem solving

It answered the client brief. Great job!

mickye's picture
mickye
4 pencils

Gr8 and creative and 3 dimentional

mickye's picture
mickye
4 pencils
malek's picture
malek
6 pencils

great man !!!!

Corona Raymaker's picture
Corona Raymaker
549 pencils

pretty good approach. But what exactly are the 4 strips holding on this house?

itch's picture
itch
806 pencils

nice! i love this!

* it's not how good you are. it's how good you want it to be *

DNA's picture
DNA
22 pencils

Congrats! this billboard has just won Silver Lion in Cannes 07!

mongo's picture
mongo

it's def a nice scam ad and i doubt there was even a brief.

this 'ad' is for an art supplies shop in malaysia called penline. u can just make out the name in the tape roll. only art/graphic students and ppl in the ad/design biz know this shop...well...give or take a few members of the public who accidentally stumble onto it.

so...i think it only appeals to a very small group of ppl ie ppl in advertising. the general public won't even know what the ad is selling/saying. some of u even think it's for an adhesive tape?

but it did win a silver at cannes...so it MUST be great.

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