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Typewriter

Agency: 
Published/Aired: 
January 2011
Description: 

Typewriters placed in computer department of bookstores to call attention to Penguin Classic Books.

Meet the classics.

Advertising Agency: EC Comunicação, São Paulo, Brazil
Creative Directors: Valdir Bianchi, Eduardo Foresti
Art Director: Linus Oura
Copywriter: Gustavo “Gus” Costa
Photographer: Estúdio Pola

Comments (15)

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Highest Rated

MindDigger's picture
MindDigger
Activity Score 91

sweet

glut: do you need more?
tirtho: duhh its called a.d.v.e.r.t.i.s.i.n.g

sirvan's picture
sirvan
Activity Score 29860

Is this real?

+++

"I love some things, and don't love some other things."

Shadow Ops's picture
Shadow Ops
Activity Score 148

Are you real?

Let's keep advertising fun

sushantd's picture
sushantd
Activity Score 125

even if it is not real... i love it!

dean viii's picture
dean viii
Activity Score 1686

Very nice.

Shadow Ops's picture
Shadow Ops
Activity Score 148

This is simple and sweet. Love it.

Let's keep advertising fun

Martijn's picture
Martijn
Activity Score 1888

I think more people will see this here (and on other websites) then if they do the same thing in a couple of stores. So yes, this is real.

maharanapramod's picture
maharanapramod
Activity Score 20

really nice and thoughtful. simple ideas at times need a genius.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Gotta love this. Great contrast with the modern laptops. Kinda cool, seeing this makes me wanna have an old typewriter myself too.

raulbanderas's picture
raulbanderas
Activity Score 357

i like this a lot!!!

sammy_tommaso's picture
sammy_tommaso
Activity Score 2

really cool. congrats :-)

Glut's picture
Glut
Activity Score 3937

what´s so cool apart the contrast of the elements?

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I think this is a very smart approach! No costs involved... Message is direct and clear. The old typewriter kinda steals the show... Great thinking!

And then GOD said...
Let there be creativity!!!

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

There aren't many bookstores that offer laptops too where we live. Really cool idea though.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

tirthomitro's picture
tirthomitro
Activity Score 2758

eyeball grabber

they showed me a picture & i laughed
dignity has never been photographed

MindDigger's picture
MindDigger
Activity Score 91

sweet

glut: do you need more?
tirtho: duhh its called a.d.v.e.r.t.i.s.i.n.g

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