Penguin: Typewriter

Meet the classics.

Typewriters placed in computer department of bookstores to call attention to Penguin Classic Books.

Advertising Agency: EC Comunicação, São Paulo, Brazil
Creative Directors: Valdir Bianchi, Eduardo Foresti
Art Director: Linus Oura
Copywriter: Gustavo “Gus” Costa
Photographer: Estúdio Pola

January 2011


sirvan's picture
29860 pencils

Is this real?


"I love some things, and don't love some other things."

Shadow Ops's picture
Shadow Ops
148 pencils

Are you real?

Let's keep advertising fun

sushantd's picture
125 pencils

even if it is not real... i love it!

dean viii's picture
dean viii
1686 pencils

Very nice.

Shadow Ops's picture
Shadow Ops
148 pencils

This is simple and sweet. Love it.

Let's keep advertising fun

Martijn's picture
1888 pencils

I think more people will see this here (and on other websites) then if they do the same thing in a couple of stores. So yes, this is real.

maharanapramod's picture
20 pencils

really nice and thoughtful. simple ideas at times need a genius.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Gotta love this. Great contrast with the modern laptops. Kinda cool, seeing this makes me wanna have an old typewriter myself too.

raulbanderas's picture
357 pencils

i like this a lot!!!

sammy_tommaso's picture
2 pencils

really cool. congrats :-)

Glut's picture
3937 pencils

what´s so cool apart the contrast of the elements?

the_lizard_king's picture
1257 pencils

I think this is a very smart approach! No costs involved... Message is direct and clear. The old typewriter kinda steals the show... Great thinking!

And then GOD said...
Let there be creativity!!!

Ads.chinaSMACK's picture
271 pencils

There aren't many bookstores that offer laptops too where we live. Really cool idea though.

Advertising @ chinaSMACK

tirthomitro's picture
2758 pencils

eyeball grabber

they showed me a picture & i laughed
dignity has never been photographed

MindDigger's picture
91 pencils


glut: do you need more?
tirtho: duhh its called a.d.v.e.r.t.i.s.i.n.g

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