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Dog Leash

Agency: 
Published/Aired: 
July 2012
Description: 

Pedigree Dentastix is a chewing product for dogs that cleans the dogs teeth while he is biting and chewing it. It is dental care tor dogs. We placed dog leashes outside butchers and supermarkets, tied to the hooks that are meant tort his purpose. Only — our leashes were only halt leashes. The dog was missing — it had used its strong teeth to cut the leash. The target audience were all dog owners. They pay special attention to these hooks outside supermarkets, especially when they see a leash. On the leash one could read. Dental care with bite. Daily Pedigree Dentastix.”

Advertising Agency: TBWA, Zürich, Switzerland
Executive Creative Director: Magnus Sambo
Creative Director: Frederick Rossmann
Editor: Simon Smit
Art Director: Ondrej Maczko
Graphics: Johannes Doering
Account Manager: Lanny Cresta

Comments (6)

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Highest Rated

LittleJoe's picture
LittleJoe
Activity Score 345

I'm not sure anyone can understand the concept... there are so many dogs food brands gadgets, it seems a train has run over a dog...

jackblack's picture
jackblack
Activity Score 2350

Hmmm... I want to like this. I really do. Hmm....

kleenex's picture
kleenex
Activity Score 43349

Not so sure on this.

ItMatters's picture
ItMatters
Activity Score 2167

idea is not bad but do i want my dog to bite the leash off?

kalpesh78's picture
kalpesh78
Activity Score 2578

no. this does not work. too much to think. except for those 4 people everyone will just ignore it.

ideas....30 minutes nahi toh free.

bate_palmas's picture
bate_palmas
Activity Score 1479

Cant imagine this being very effective, since no-one will notice it.

LittleJoe's picture
LittleJoe
Activity Score 345

I'm not sure anyone can understand the concept... there are so many dogs food brands gadgets, it seems a train has run over a dog...

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