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Pattex: Crane

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Art Directors: Andereas Balog, Marijo Sanje
Copywriters: Nicolas Becker, Lorenz Langgartner
Photographer: Franz Röppischer

Published: 
January 2011

9 comments

Prasad Weerasekara's picture
Prasad Weerasekara
651 pencils

good activation.......

jagadeesh's picture
jagadeesh
743 pencils

it can be also used as a wrecking ball..

Glut's picture
Glut
3937 pencils

Good, simple.

bricard's picture
bricard
189 pencils

Hopefully everyone understood that Pattex is a glue. Some might have just thought it looked cool and not made the connection.

jackblack's picture
jackblack
2350 pencils

Product demo. Done big. So?

Derek Zoolander's picture
Derek Zoolander
17 pencils

like it a lot. to the point mssg.

themadcopywriter's picture
themadcopywriter
43 pencils

love it

cagkanyuksel's picture
cagkanyuksel
592 pencils

Simple and clever idea.

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