Pattex: Crane
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Art Directors: Andereas Balog, Marijo Sanje
Copywriters: Nicolas Becker, Lorenz Langgartner
Photographer: Franz Röppischer
Published: January 2011

8 comments
good activation.......
it can be also used as a wrecking ball..
Good, simple.
Hopefully everyone understood that Pattex is a glue. Some might have just thought it looked cool and not made the connection.
Product demo. Done big. So?
like it a lot. to the point mssg.
I like it
http://ministryfilm.com/Ministry_Film/CreativeNews.html
love it