Patrimonio: A story to tell

The Cultural and History Institute of Bogotá wanted to show the relevance of ³La Candelaria¹s Neighboorhood² in Colombian history by showing that in those colonial houses and streets there is more than one story to tell; this was developed in an interactive mood away from the traditional standards used to promote national museums.

We used La Candelaria¹s houses and streets as media; we simulated a time travel tunnel where people could take a quick view on real size history events that occurred where posted. By doing this, we generated an exceptional impact on pedestrians while preserving cultural value.

Advertising Agency: Draftfcb, Bogotá, Colombia
Creative Director: Daniel Perez
Art Director: Juan Francisco Bernal
Copywriters: Felipe Ponce, Pamela Alarcón V., Jonnathan Olmos
Illustrators: Andrés Fonseca, Camilo Rodriguez F.
Photographer: Javier Crespo
Account director: Pilar Diaz
Account executive: Juanita Agudelo
Released: August-September 2007

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4 comments

gienel's picture
gienel
339 pencils

not NEW but i LOVE the Idea..

Optical trickery..

monchebeat's picture
monchebeat
114 pencils

Excelente idea..buena ejecución!!!

Guest's picture
Guest

very good

idea.

Guest's picture
Guest

buena idea.

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