ADVERTISING

Partizan Media

Sticker

Agency: Partizan Media

Description

Idea
If you open a new magazine, first of all you thumb through it. This is
an emotional feature. Then you open the page with a table of contents
and a article of the editor. It is cognitive feature.
The reader takes a hot of magazine in hands and thumbs through it. He
searches for allocated objects. This psychological feature is considered
at creation of guerrilla advertising. The bent page with advertising is
the first of such objects. The reader will necessarily open this page
when he will thumb through magazine. But a basis of provocation is a
sticker which was pasted on page with a word of the editor. The purpose
was to make impression, that the worker of the edition has left the
message to the editor-in-chief. And the magazine has casually got in
sale. The reader compares with a sticker and direct advertising. He
precisely remembers the name and branch of the company.
Result
Advantage of journal guerrilla advertising is addressing to different
of quantity of calls to the company on 60 %

This professional campaign titled 'Sticker' was published in Russia in July, 2008. It was created for the brand: Partizan Media, by ad agency: Partizan Media. This Ambient medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 15 years ago.

Credits

kinds of memory: visual, emotional, tactile. As the result is increase
Advertising Agency: Partizan Media, Russia
Creative Director / Copywriter: Boiko Alexander
Art Director / Illustrator / Photographer: Loskutnikov Artemiy

ADVERTISING

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