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Sticker

Published/Aired: 
July 2008
Description: 

Idea
If you open a new magazine, first of all you thumb through it. This is
an emotional feature. Then you open the page with a table of contents
and a article of the editor. It is cognitive feature.

The reader takes a hot of magazine in hands and thumbs through it. He
searches for allocated objects. This psychological feature is considered
at creation of guerrilla advertising. The bent page with advertising is
the first of such objects. The reader will necessarily open this page
when he will thumb through magazine. But a basis of provocation is a
sticker which was pasted on page with a word of the editor. The purpose
was to make impression, that the worker of the edition has left the
message to the editor-in-chief. And the magazine has casually got in
sale. The reader compares with a sticker and direct advertising. He
precisely remembers the name and branch of the company.

Result
Advantage of journal guerrilla advertising is addressing to different

of quantity of calls to the company on 60 %

kinds of memory: visual, emotional, tactile. As the result is increase
Advertising Agency: Partizan Media, Russia
Creative Director / Copywriter: Boiko Alexander
Art Director / Illustrator / Photographer: Loskutnikov Artemiy

Comments (6)

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Highest Rated

whitespace's picture
whitespace
Activity Score 1953

Can someone explain this in two sentences?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

first things first...to me, this looks a little fake.

secondly, reminds me of this:
http://adsoftheworld.com/media/ambient/durex_mary

and finally, try reading that presentation copy. Anybody who reads through the entire thing in one go gets a bumper prize of 5000$! offer limited till comments last. HURRY!

~ old habits die hard, older ones never do ~

pierrelastname's picture
pierrelastname
Activity Score 2869

faaaaaaaaaaaaaake !

iRIO's picture
iRIO
Activity Score 224

зі загнутою сторінкою- дійсно фейк, хоча вже можна говорити про новий вид реклами. А з стікером - непогано!

Funk49's picture
Funk49
Activity Score 44

Find a new translator. This copy is horrifying.

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

A fine example of planner-speak. (Dunno if the glib gobbledygook was meant to accomplish anything besides thoroughly confuse the reader.)

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

whitespace's picture
whitespace
Activity Score 1953

Can someone explain this in two sentences?

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