Partizan Media: Sticker

Idea
If you open a new magazine, first of all you thumb through it. This is
an emotional feature. Then you open the page with a table of contents
and a article of the editor. It is cognitive feature.

The reader takes a hot of magazine in hands and thumbs through it. He
searches for allocated objects. This psychological feature is considered
at creation of guerrilla advertising. The bent page with advertising is
the first of such objects. The reader will necessarily open this page
when he will thumb through magazine. But a basis of provocation is a
sticker which was pasted on page with a word of the editor. The purpose
was to make impression, that the worker of the edition has left the
message to the editor-in-chief. And the magazine has casually got in
sale. The reader compares with a sticker and direct advertising. He
precisely remembers the name and branch of the company.

Result
Advantage of journal guerrilla advertising is addressing to different
kinds of memory: visual, emotional, tactile. As the result is increase
of quantity of calls to the company on 60 %

Advertising Agency: Partizan Media, Russia
Creative Director / Copywriter: Boiko Alexander
Art Director / Illustrator / Photographer: Loskutnikov Artemiy
Released: July 2008

6 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

first things first...to me, this looks a little fake.

secondly, reminds me of this:
http://adsoftheworld.com/media/ambient/durex_mary

and finally, try reading that presentation copy. Anybody who reads through the entire thing in one go gets a bumper prize of 5000$! offer limited till comments last. HURRY!

~ old habits die hard, older ones never do ~

pierrelastname's picture
pierrelastname
2869 pencils

faaaaaaaaaaaaaake !

iRIO's picture
iRIO
224 pencils

зі загнутою сторінкою- дійсно фейк, хоча вже можна говорити про новий вид реклами. А з стікером - непогано!

Funk49's picture
Funk49
44 pencils

Find a new translator. This copy is horrifying.

Shanty Mathew's picture
Shanty Mathew
130 pencils

A fine example of planner-speak. (Dunno if the glib gobbledygook was meant to accomplish anything besides thoroughly confuse the reader.)

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

whitespace's picture
whitespace
1953 pencils

Can someone explain this in two sentences?

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